Makeup Tips

6 Facts & Myths About Lash Growth Serum

Full, fluttery lashes. They make your eyes pop - with or without makeup - but what if you weren’t blessed with envy-inducing fullness and length? Is the answer lash growth serum? Let’s find out! How lash growth serum works Eyelash growth serums are a lush lash-enhancing combination of ingredients, like vitamins and peptides that work together to improve the condition, strength, and shine of your natural lashes. Just like moisture is the key to healthy skin, moisture is also crucial for healthy lashes. Without moisture, they’re prone to break easily. The most common active ingredient in the best lash growth serums is Biotin. It’s a B vitamin said to improve the health of hair (including eyelashes) by strengthening keratin, the protein that makes up hair. Basically, lash growth serums help your natural lashes bring their A-game, keeping them strong against external aggressors to limit the number of breakages. Now, let’s dive into some of the myths and facts about lash growth serum! You’ll get great results with natural lash growth serum   Fact. If you’re wondering “What products make your eyelashes grow?” you have a range of options available from natural to synthetic formulations. The problem is, some synthetic formulations contain chemical ingredients that are more likely to trigger an adverse reaction to the sensitive eye area. The good news? Your eyelash growth serum doesn’t need to be packed with toxic hard-to-read ingredients to deliver gorgeous lash results. Natural serums strengthen the integrity of the hair follicle making them thicker and more resistant to breakage. If you’re trying to decide between synthetic and natural serums, it’s important to know that many synthetic serums contain hormone-like ingredients. These ingredients trigger hair growth but it’s usually quite thin and there can be side effects. Serums made in Australia in TGA approved labs cannot contain any harmful ingredients- they’re generally much safer to use. PONi’s Lash & Brow Growth Serum is a cruelty-free, vegan formulation free of harmful ingredients. Instead, it’s packed with good-for-lash ingredients like peptides which stimulate thicker and longer lashes, vitamins to strengthen hair, and amino acids and plant oils to help prevent existing lashes from falling out. The results are permanent  Myth. The best eyelash growth serums can help your lashes reach truly flutter-worthy lengths, but the results aren’t permanent. You do need to maintain the use of your lash growth serum application to continue to see the results. Once you stop, your eyelashes will gradually return to their previous appearance over several weeks. One of the big benefits of eyelash serum is the moisture it adds to your lashes to prevent brittleness and breakages. It’s like moisturiser for your skin, if you stop using it, your skin - and in this case, lashes - return to a dry state. You must remove contact lenses before lash serum application Fact. Do you wear contact lenses? Remove them before applying the serum to your lash line. Some formulations contain ingredients, particularly benzalkonium chloride which is used as a preservative, that can be absorbed by the contact lens. Wait 15 minutes before putting contact lenses back in. The more eyelash serum you apply, the better  Myth. Dousing your eyelashes in serum won’t improve their condition any quicker or make them grow faster. Eyelash growth serums are highly concentrated and the best results come from consistent applications rather than the amount of product you use. Applying excess product is simply a waste! You need to be consistent to see results Fact. You don’t hit the gym once and expect to stroll out with killer abs, right? Same goes for eyelash growth serum. You need to be consistent to see the very best results - and it does take time. Your dedication and patience will be well worth it when you’re rocking the lushest lashes ever. Most eyelash formulations take anywhere between 3 - 6 weeks to see results.  You can't use lash growth serum with eyelash extensions (Myth)  Myth. Eyelash extensions are high maintenance and yes, they can cause damage to your natural lashes over long periods. Help counteract any possible damage by using eyelash growth serum. It will help you maintain the health of your natural lashes by providing some much needed conditioning and strengthening treatment. Don’t forget to check that the eyelash serum you’re using is safe to use with extensions and always wait 24-48 hours after lashes are applied to ensure the glue is completely set. Can you use lash serum on eyebrows? Fact. While most lash serums are for eyelashes only, the PONi serum is ideal for both nautral eyelash and eyebrow growth. With the PONi Lash and Brow Growth Serum, wave goodbye to sparse lashes and patchy brows with a two-in-one solution. Boost natural growth for thicker, darker and longer lashes and brows. PONi’s Lash & Brow Growth Serum If you’ve got your sights set on lush, long lashes (who hasn’t!?) we recommend PONi’s Lash & Brow Growth Serum - our much loved, natural, lash growth serum we mentioned earlier. You’ll get double the results from this little beauty. It boosts natural growth for thicker, darker and longer lashes and brows. To use PONi Lash & Brow Growth Serum, remove brush application, and carefully wipe away excess serum on the inside of the tube. Apply to clean, dry skin along the lash line. Repeat on the other eyelid without re-dipping. Allow 2-3 minutes for the serum to dry and begin by applying every second day for 2 weeks then follow with daily application.              

Makeup Tips

5 Eyebrow Products We Can't Live Without & How To Use Them

Brow obsessed babes, listen up. We’re sharing the 5 eyebrow products we just can’t live without. No matter if you’re working with sparse, straggly hairs or naturally luscious brows (lucky you!) the right eyebrow products will step up your brow game. Keep this universal rule for all eyebrow productsin mind - the key is to go slow. Build your brows one layer at a time for the most natural look. Even if you’re aiming for drama, taking it slow will prevent you slipping up. It’s so much easier to add more eyebrow products to your look than to take them away!  💟 Brow Creme If the thought of brow creme freaks you out.. What if I end up with clown eyebrows? For real though. You might be afraid of getting the "painted look" but done right, brow cream creates a beautifully natural looking brow - not harsh clown lines. Your toolkit Brow Creme | Angled brush | Spoolie brush Very gently tap your angled brush into the pot to pick up enough product to create a light line. If you were to really dip the brush in, the amount of product you’d pick up would create a very heavy, harsh application. As we said, it’s best to start light and build up over a few applications - especially when it comes to brow creme. Take the angled brush and start just underneath your brow hair and use short, light strokes to build the outline along your brow. Then begin feathering the product upwards in the hair very lightly to fill out the rest of the brow shape. Use the spoolie end of your brushto lightly brush through the hairs - this helps create a more natural look. We love: Mane Stain Brow Creme A soft waterproof eyebrow cream to tint brows with a natural-looking colour and instant volume boost that lasts all day long.  💟 Eyebrow Pencil  Super easy to use, an eyebrow pencil is the way to go if you want to keep your makeup routine fuss-free. Eyebrow pencils are perfect for beginners - the precise tip makes the control of the pencil and application easier. The lightest flick of the pencil can create beautiful, natural arches. Your toolkit Eyebrow pencil | Spoolie brush Best way to fill your brows with an eyebrow pencil? Starting at the bottom of a clean brow, use short, soft strokes that mimic the natural hair to fill in any gaps - focus on the sparse areas. When you’re done, grab the spoolie end of your brush to blend and brush hair up - this softens any harsh lines to give a more natural look. We love: Brow Magic Our award-winning brow pencil will help you quickly sculpt natural brows. The universal shade makes this the best eyebrow pencil to suit anyone. 💟 Eyebrow Powder Getting comfortable with eyebrow powder is one of the best things you can do for your brow routine for filling in sparse patches and boosting volume. With eyebrow powder, you can achieve a soft, natural look - just without the precision of a pencil. It’s also easier to tidy up any mistakes with powder vs other brow products. Eyebrow powder teams beautifully with brow pencil, too. Powder helps set the pencil - making it last longer - and adds fullness. Choose an eyebrow powder hue similar to your natural hair colour. It’s also one of the best brow products for oily skin - look for one with a low-oil formula. Your toolkit Eyebrow powder | Angled brow brush | Clear brow gel Lightly dip the brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Finish the look by swiping on clear brow gel for long-lasting hold. We love: Brow Duo Powder This two shade combo allows you to customise colour intensity and build dimension by blending shades to create an ombré brow, light natural brow or deeper glam brow.  💟 Clear Brow Gel  Brow gel is paramount for staying power. The final step in perfecting your look, brow gel sets your brow makeup in place all day long. Plus keeps them glossy - in all the best ways. Your toolkit Clear brow gel After you’ve shaped and filled your arches with powder or pencil, simply sweep the brow gel across your brow in the natural direction of your hair. Even if you leave the rest of your face bare, an application of clear brow gel across your natural arches leaves you looking polished and bright eyed. Skip the brow gel if you’ve used a creme. We love: Zebra Clear Brow Gel This clear, water-resistant and long-wearing eyebrow gel and unique, ultra-precision spoolie to shape and set brows. A clear winner. 💟 Brow Highlighter  What can make everything about great brows even greater? Brow highlighter. If this isn’t already one of the eyebrow products in your kit, you’re missing the quick trick that gives your eyes and brows an instant lift. Your toolkit Brow highlighter Take your brow highlighter and lightly trace a line under your brow line from the inner corner of the brow to the outer one. With your ring finger, gently blend the highlighter in beneath the brow to soften and blur any lines. Voila! A brighter, sparklier eye area. We love: Brow Pop! A blendable, long-wearing brow highlighter in a soft peachy hue that is ideal for all skin types. There you have them - the 5 best eyebrow products brow wizards can’t live without! Ready. Set. Brow. 

5 Everyday Makeup Essentials

We get back to basics with this everyday makeup line up. For a streamlined kit with *everything* you need for a gorgeous, fuss-free look, these are the ultimate 5 must-have products. 5 Daily Makeup Essentials You Need 💖 1. Mascara Mascara is the #1 pick on our can’t-live-without list. You look bright eyed and fresh faced instantly with this everyday makeup essential. Whether you want a touch of colour or serious volume and inky dark lashes (we pick the latter!) mascara is the ultimate everyday eye definer. If you were to have just one colour mascara in your kit, we say make it black. The brush matters too. Big brushes add volume, and those with a curve help lift and fan out your lashes. Waterproof mascara is your best pick for a look that stays put but choose a tubular mascara - water-resistant ‘tubes’ close around each individual lash. These tubes are superior to traditional waterproof mascara as they slide off easily when you cleanse your face. No tugging or pulling at the delicate skin around your eye area or using harsh makeup removers. We love: White Knight Tubular Mascara. Water resistant tubes build length and clump-free volume with a dual functioning brush. Plus, it’s enriched ingredients to encourage natural lash growth! 💖 2. Brow pencil Is there anything more essential than the perfect brow? We think not. You’re spoilt for choice when it comes to amazing brow products (*swoon*) but if you want to rock a minimalist makeup kit, stick with a brow pencil.   Feathery, natural looking brows are so quick and easy to create with the right pencil. Choose one shade lighter than your hair for a softer look; unless you’re really fair. In that case, go a little deeper with the shade as slightly darker brows will frame your face and enhance your eyes more than a really light tone. Remember, the idea isn’t to draw your brows on, use the brow pencil to fill in gaps and bare spots. We love: Brow Magic is a universal brow pencil that solves all your colour uncertainties - one colour suits all. 💖 3. Bronzer Are you maximising your bronzer’s best multitasking abilities? A great bronzer will allow you to add just a shimmer of warmth, a subtle contour or an all out just- came-from-the-beach glow. With this kind of power, it’s one of the non-negotiable everyday makeup essentials. Bronzer should be applied with a large fluffy brush. Swirl the brush in the bronzer, tap the brush to remove excess product (very important!), then start with your cheeks. Starting at the outer part of your cheek, sweep the brush up and down working your way in. Repeat on the other side. Then finish with your forehead, chin, and neck. Keep building colour until you’ve achieved your perfect level of glow. We love: Unicorn Chocolate Bronzer for all the silky bronzing powder goodness.  💖 4. The perfect pinky-nude lip colour The lip shade we all need in our lives. From skin tones that range from fair skin to olive skin and dark skin the right pinky-nude shade is out there for everyone. It’s just a matter of finding the perfect match for you. Why is pinky-nude so good for an everyday makeup look? The right shade will have your smile and skin looking really bright and fresh. If you have lighter skin tones, aim for a colour about the same as your natural lip. Too light and you’ll risk your lips disappearing. Medium skin tones can pull off a pink shade lighter than their natural lip colour while deeper berry shades work beautifully for dark skin tones. Pro tip - Very gently exfoliate your lips before applying your lip shade. This will remove any dry old skin and increase blood circulation to your lips for a natural flush of colour. We love: Lip Magic Balm. It’s pink pout perfection! Suits all lips as the colour adjusts depending on your skin’s own pH levels. A super nourishing lip balm ideal for an easy but polished everyday look. 💖 5. Foundation and/or BB cream A glowing, sheer base is definitely an everyday makeup essential. Create a fresh, radiant look with sheer foundation or BB cream for a breezy ‘no-make-up make-up’ look. What’s the difference? While foundation is designed to give coverage and smooth skin tone, BB cream is truly a base multitasker. “BB” is short for beauty balms or blemish balms. They are tinted cream products that play the role of sheer foundation, sunscreen, moisturiser, all in one tube. On your great skin days (we wish you many) BB cream is enough to do the job for lighter coverage. Foundation is the way to go when you feel like there’s more you need to cover up - ciao blemishes! We love: esmi Skin Minerals vegan Liquid Mineral Foundation and Mineral BB cream.

Makeup Tips

How to Do Winged Eyeliner

No more wobbly lines - only cat eye flicks even Adele would envy. Grab our genius tips on perfecting winged eyeliner! What Is The Best Eyeliner For Wings? Felt-tip liquid eyeliner: If you’ve never attempted winged eyeliner before (or have... and failed hard) a felt-tip liquid eyeliner is your lifesaver. Because you grip it like a pen, it gives lots of control to draw lines smoothly instead of wobbling all over the place. You’ll still get the richly pigmented, smooth intensity of a traditional liquid eyeliner. Let us introduce you to the best liquid eyeliner in Australia: PONi Pegasus Smudge Proof Liquid Eyeliner Black, water-resistant liquid eyeliner for effortless, smudge-proof lines without the stress. Eyeliner pencil: Also a good choice for beginners! Less mess and more control than using a traditional liquid eyeliner that comes in a pot. The kinda downside? Eyeliner pencils don’t spread as thickly as gel or liquid liners and aren’t as deeply pigmented. Eyeliner brush: It takes a little more practice to create a winged eyeliner look with a pot of gel liner and an eyeliner brush. Not the easiest option for absolute beginners. It’s worth mastering though, gel creates beautifully solid colour instantly (no layering required) and super crisp, sharp lines. How to Do Winged Eyeliner for Beginners No doubt the hero of winged liner is definitely the flick but getting the perfect line along your lashes takes skill too. The shaky hand struggle is real. If precision isn’t *exactly* your best skill, let us help you out with these tips. Join the dots This tip for nailing the winged eyeliner brings back childhood memories of join-the-dots colouring books. This is the grown-up version for a cat eye. Here’s how you do it - Using your eyeliner, place tiny dots at small intervals along the top lash line and take them out to the point you want your cat-eye to end. Then use gentle strokes to connect them. With the dots already in place, it’s easier to keep a steady hand and know where you need to go! Sit down to apply your eyeliner How to apply liquid eyeliner is a line that’s actually straight? You need a steady surface to solve those rouge hand wobbles. Instead of applying your winged eyeliner standing up, sit down so you can rest your elbow on a flat surface. This simple hack makes a big difference. Start with a pencil If you love the pigment of liquid liner but find it super daunting to nail a straight line - use a combo of tools. Start with a pencil to outline your eye and wing shape. When you’re happy with the look, trace the shape with a thin liquid liner for more impact. Genius Winged Eyeliner Tips These tips work a treat at sharpening up the flick of your winged eyeliner. Eyeliner Tip 1: Card trick Take a clean piece of cardboard - the size of a credit card - and lay it against your eye on a diagonal angle for your wing. Draw your wing on the eyelid using the card as your guide. The idea is to actually take the line along the card, so when you remove it, you’re left with the perfect flick and crisp edge. Eyeliner Tip 2: Tape it to shape it Same idea as the card trick, but using tape. Cut a 3 cm piece of makeup or surgical tape and place the tape along your eye at a diagonal, depending on the type of wing you want. Now grab your eyeliner and apply it along the tape line. For a more dramatic eye, you’ll want to draw further along the tape. For a more subtle wing, keep the line shorter. Follow your lash line to finish the rest of the eye and then remove the tape. You’ll see a crisp, sharp winger every time with this tip. #foolproof You can use scotch tape for this technique too but stick the pieces of tape to the back of your hand first a few times. This takes off a little of the stickiness so it won’t pull so much around your delicate eye area. Eyeliner Tip 3: Folded makeup wipe Draw your wing before applying foundation and don’t worry if the wing is messy - you’re about to fix that. Fold a makeup wipe in half and then carefully wipe along the wing on an angle to create a tidy, sharp edge. Eyeliner Tip 4: Cotton bud clean up Create your wing - again, don’t stress if it’s a little wobbly. Take a (biodegradable!) cotton bud and dip it in a little micellar water. In short swipes, run it along a less-than-crisp edge to sharpen it up. How to Do Winged Eyeliner on Hooded Eyes When the skin around your eye folds over the crease of your eye it can make drawing on eyeliner a bit more challenging. All your beautiful eyeliner (and eyeshadow) efforts can ‘disappear’ into the hood. This nifty little trick will help you out. Instead of a drawing small flick - where most of the liner is on the lid - elongate the wing. Draw it out so the wing can be seen when the eye is open. The most dramatic part of the wing is actually away from the lid. Make sure the line of the wing is upward to give a ‘lifting’ illusion that counteracts a droopy lid. There you have it! Our easy tips for taking the guesswork out of perfecting your cat eye - no more winging it. Want to add the best liquid eyeliner in Australia to your makeup stash? Shop PONi Pegasus Smudge Proof Liquid Eyeliner here.

Makeup Tips

Liquid Eyeliner vs Pencil Eyeliner

Liquid eyeliner vs pencil eyeliner. Is one better than the other? Our thoughts on what to consider when choosing which to use. Plus, the best liquid eyeliner in Australia revealed. Spoiler alert - it’s ours! Liquid eyeliner More experienced beauty lovers 💗 If you’re an experienced beauty lover, the smooth application of traditional liquid eyeliner (with a pot and brush) won’t be the challenge beginners find it to be. Liquid eyeliner is less forgiving when you make a mistake, so a steady, practiced hand called for. With practice comes perfection and you can’t beat the slick intensity liquid eyeliner helps you achieve. Especially for a winged look! It’s worth the practice. We love liquid eyeliner for Adele-approved cat eyes Liquid formulas are the go-to for the real deal cat eyes thanks to the intense color payoff they deliver. The pro tip we love is to place a piece of tape at the outer corner of your eyes before applying your liquid liner. Using the tape as a stencil, you can create two even flicks. Precision Under the guidance of an experienced, steady hand, liquid eyeliner can create super crisp lines. Even the sharpest pencil can’t quite create the precision of liquid. Waterproof liquid eyeliner also has a budge-proof staying power pencil can’t beat. For precision perfection when applying liquid eyeliner, rest your elbows on a flat and steady surface. This gives you a good amount of control over your hand movements for wobble free lines. Upping the drama In pretty much all cases, liquid eyeliner is darker and more richly pigmented than pencil. Because of this, a stroke of eyeliner delivers bold, look-at-me lines. Perfect for dramatic looks. Team liquid with a pencil eyeliner to build intensity for a smokey eye. To start, line with your pencil eyeliner and layer over it with your eye shadow. Keep it darkest at the lash line and blend out. Next, to really boost the intensity of the smoky eye, apply liquid liner very close to the lash line.  Pencil eyeliner Easiest for beginners! 💗 We love a pencil eyeliner for Eyeliner beginners If you’re a newbie to the world of eyeliner or just want a fuss free application, pencil eyeliner is a winner. Way less intimidating to handle than swiping a thick, inky line along your eyelids. Perfectly. Easy, natural eyes We love pencil eyeliner for a natural look you can apply in zero minutes on a busy morning. Pencils aren’t messy, they don't smear easily, and they deliver a softer look if a more natural look for every day is your thing. Take your eyeliner pencil and using little dots, create a dotted line as close to your upper lashes as you can. Start at the inner corner and work your way out. Then, gently connect the dots into a full line. Swipe on a few coats of mascara and you’re looking everyday prettier in no time. Lining the inside of your eyes Known as tight-lining, lining your waterline can take your eyes from natural to bombshell in no time. It’s best to do with a waterproof pencil. Here’s how. Gently pull your upper lid up. Line your inside rim from the inside corner of your eye to the outer corner. Repeat along the bottom rim. Teaming with liquid eyeliner for the ultimate wing Pencil and liquid eyeliner are an unbeatable duo for creating the ultimate cat eye. If you love the pigment of liquid liner but find it super daunting to nail a straight line - use a combo of tools. Start with a pencil to outline your eye and wing shape. When you’re happy with the look, trace the shape with a thin liquid liner for more impact. Wrinkle worries Worried about wrinkles? Pencil eyeliner is your BFF. The softer, thicker line of a pencil is more flattering for the eye area if you have a few more folds and wrinkles than you’d like! The sharper application of a liquid eyeliner can be a little harsh. You’ll Liquid intensity + pencil control Love the intensity of a liquid liner but your skill level is more shaky handed beginner than seasoned pro? Problem solved. Meet the best liquid eyeliner in Australia - PONi Pegasus Smudge Proof Liquid Eyeliner We’re humble bragging about this liquid gem for good reason. It gives you the dramatic colour of a traditional pot liquid liner but with the steady control of a pencil. Effortless, smudge-proof lines without the stress! Water-resistant and easy to use, the quick-drying formula doesn’t run and is ideal for both the beginner and expert to create to-die-for wings or a subtle everyday look.

Makeup Tips

The Perfect Eyebrows for Your Face Shape

Wondering how to shape your eyebrows? Working with your face shape is key if you want to create the perfect eyebrow shapes for your face. Warning - this may have you rethinking everything about your brows. Read on! Eyebrow shape for a round face  If you have a round face shape, the sides of your face curve slightly outward, rather than being straight. Cheekbones are the widest part of your face and your chin is also rounded. Celebs with a round face include Jennifer Lawrence, Chrissy Teigen, and Michelle Williams. Brow goal Your brows should work to elongate your face to make it appear less round. The perfect eyebrow shapes Well defined brows are a must for a round face shape. High arches with vertical lines that follow straight to the peak of the arch work best. Take the arch as high as possible - while still looking natural - to elongate the face. Steer clear of rounded brow shapes as this will only emphasise a round face more. Eyebrow shape for a heart face A wide forehead that strongly tapers toward a narrow chin is the key characteristic of a heart-shaped face. Celebs with a heart shape face include Reese Witherspoon, Gwyneth Paltrow, and Mary-Kate Olsen. Brow goal Your brow goal is to soften the lines of your face but work with your natural shape - emphasising the heart shape between your brows and chin. The perfect eyebrow shapes A gentle, rounded brow works beautifully with a heart shape. Stick with a low, rounded arch for a more natural look or add length to a shorter heart-shaped face by arching the brow high. Eyebrow shape for a square face In terms of length and width, your face is very equal. Your chin is square and the forehead and jawline and similar width. Basically, when you look at your face straight on, the curve of your jawline and sides of your forehead will form a square shape. Celebs with square face shapes include Olivia Wilde, Natalie Portman, and Salma Hayek. Brow goal You can either balance a strong, square jaw with a strong brow or soften it with curved eyebrows. The perfect eyebrow shapes The best eyebrow shape for a square face is a thick, angular and well defined shape. This will help balance a strong jaw and elongate the face. A softer curve also works well if you want to soften a heavier jawline. Eyebrow shape for a oval face Have an oval shaped face? Lucky you! Often considered the ideal face shape, the oval face is already in proportion. This means you can pull off practically any makeup look! Celebs with oval face-shapes include Bella Hadid, Jessica Biel, and Charlize Theron. Brow goal To follow the natural shape of your brow. The perfect eyebrow shapes Stick with naturally arched eyebrows and create a soft angled shape. The soft angled shape goes straight up to the peak and gently curves round at the top and down. For a more dramatic night time look, you might choose to slightly thicken and fill the lines but don’t go overboard.  Eyebrow shape for a diamond face If you have a diamond face shape, your forehead and jawline are a similar width, cheekbones are high and angular with a pointed chin. Celebs with diamond face shapes include Jennifer Lopez, Anna Kendrick, Vanessa Hudgens, and Selma Blair. Brow goal Diamond-shaped faces are wider and fuller so the goal is to minimise the widest areas, balance a narrow chin, and soften the lines of your face overall. The perfect eyebrow shapes A curved brow does amazing things for a diamond shape. This subtle brow shape creates a nice balance between wide cheeks and forehead. Focus on creating a rounded arc towards the middle of the brow. Or, you might take the other brow road and choose high, sharper arches. This will draw attention away from the bolder angles of your face. Follow the 3 universal brow rules No matter the shape of your face, there are 3 golden rules to follow when eyebrow shaping. Rule 1 The arch of your brow - whether it be angular or more curved and soft - should be around two thirds of the way along your brow line, never in the centre. Rule 2 Find the right place to start your brow. Lay an eyebrow pencil vertical along your nose - the point where it reaches the bridge of your nose is where the brow should begin. Rule 3 Get the tail right. Place an eyebrow pencil in a line that runs from the outer side of your nostril to the corner of your eye. This is the ideal ending point for your brow. Essential tools for all eyebrow shapes You’ve figured out the best shape for your eyebrows based on your face shape, now you need the right tools to make it easy! Get these in your beauty bag to keep your brows looking bangin’ all day long. Brow Pencil Don’t underestimate the power of a great brow pencil. The idea isn’t to draw your brows on, use the brow pencil to fill in gaps and bare spots. Opt for a colour two shades lighter than your hair or make shade selection even easier with Brow Magic. It’s a universal brow pencil - one colour suits all. Simple. Brow Powder Powder has a naturally soft, volumising effect. Fill in any sparse areas with brow powder - it helps set brow pencils to make the look last longer. Choose a colour close to your hair shade and use an angled brow brush to get the job done flawlessly. We love Brow Duo Powder. Brow Gel The answer to stay-all-day brows? Clear brow gel. Once you’ve finished your look, gently brush the brow gel spoolie over the hairs to set your arches. Perfect for all eyebrow shapes. Brow Highlighter Highlighting the brow will define your eye area - making eyes look bigger and brighter. Boost the effect by placing a little highlight in the corner of the eyes as well as beneath the brow bone. Brow Pop is our go-to highlighter for eyebrow shapes and skin tones. Brow perfection continues with our ultimate brow cheat sheet.

How To Make Your Lips Look Bigger

You don’t have to go the filler path to get yourself a pillowy Kylie Jenner pout. Our lip makeup tips and a little prep work can deliver a subtly accentuated mouth or your most ambitious pout ever! Prep your lips Before we get to the lip makeup tips, you need to get your lip prep on. Exfoliate It’s not just your skin that benefits from a fresh exfoliation sesh. Gently buffing your lips before adding lip makeup removes any dry skin clinging to your lips (never a good look) and also boosts blood circulation. Coconut sugar makes a great exfoliant. Massage a tiny amount of coconut sugar in circular motions onto damp lips with your fingertips or a toothbrush with soft bristles. Behold, the smoothest base ever for your lip makeup. Hydrate and moisturise Sipping H20 on the regular is a natural way to nourish your lips for your best pout ever. Fine lines begin to appear around your mouth when you’re dehydrated - this can make your lips look a little on the shrivelled side. Along with chugging your daily water quota, keep your lips supple with a moisturising balm like our Lip Magic Balm. Lip makeup tips for a fuller pout Start with concealer This tip will change your lip game forever. For the perfect lip makeup application, start by blotting the lip with concealer or foundation. This will blur the line between your lips and your skin meaning you can slightly over line your lip shape easily - more on overlining in a moment. We love that it acts as a primer too, filling in any lines and giving your lip makeup serious staying power. By blotting out your natural lip colour, this technique also helps the lipstick stay true to its colour - the red and pink tones of your lips can alter how the colour appears. Overlining your lips….the right way Overlining is the classic fake-a-pouty-lip makeup tip. Here’s how you do it: Choose a lip liner that matches or is just a shade darker than your natural lip colour. First, line the lip along your natural lip line. This will help in the next step to let you move little by little when you overline. Now, use the liner to draw slightly (and we mean slightly) outside your natural lip line then fill the rest of the lip in. This will give the illusion of larger lips and provide a base for the next lip product you apply. Pro tip - Focus your over lining around the Cupid’s bow. The closer you get to the corners of your mouth, the more you should follow your natural lip line. You don’t want it to look really obvious you’ve drawn your lips on! The two-tone trick This lip makeup trick is the EASIEST way to add dimension to your pout - and dimension is the secret to making it pop! First, apply a single shade across your entire mouth. Next, take a shade lighter than the base colour and add a little of the lighter colour just to the centre of your lips to create the illusion of fullness. This tip is seriously foolproof. We recommend trying it with Brow Pop as the lighter shade - it’s a multipurpose creamy highlighter in a soft peachy hue ideal for perfect for lips and brows. Gloss up By dabbing just a little gloss right in the centre of your bottom and top lip, you instantly up your pout game. Highlight your cupid’s bow You can also dab just a touch of highlighter along your Cupid’s bow - either with your finger or a soft highlighter brush. We love a champagne-toned highlighter for this lip makeup trick. Try our Unicorn Champagne Highlighter for an irresistible burst of radiance. Try a plumping balm Lip plumping balms are formulated with ingredients like cinnamon or menthol which encourages a plumping action. When applied, these ingredients stimulate blood to rush to the surface of your lips. The result? A subtle and temporary plumping of the lips. Double down on the concealer How can you really make your lip makeup pop? By lining the outside of your mouth - after you’ve applied lipstick - with concealer and a lip brush. This simple tip brings amazing sharpness and vibrancy to your lip colour. Contour underneath your bottom lip Grab a small fluffy makeup brush for contouring and dip it in a little bronzer and very lightly brush it back and forth below the bottom lip. Contouring below the lip helps to bring it ‘forward’ and creates the illusion of fullness. Your puffiest, poutiest lips ever await.

Makeup Tips

How To Do Natural Makeup

We love a fresh natural makeup look! Here are some quick and easy ways to achieve a barely-there but beautiful finish for every day. A natural base Mineral powder foundation is perfect for creating the base for a natural makeup look. It buffs on to the skin beautifully and doesn’t take a lot of product to deliver a luminous glow with natural coverage. Step 1: Swirl your kabuki brush into the product pot and tap off any excess. Step 2: Apply the powder in a swirling motion all over your face then buff to work it into the skin. The end result is skin that appears more even and luminous without a heavy look. If you’d like a little more coverage, apply a mineral BB cream before the mineral foundation. This will help to smooth any imperfections while still achieving a natural makeup look. Create the look with esmi Skin Minerals Loose Mineral Foundation and esmi Skin Minerals Mineral BB Cream. A natural brow Polishing your natural brows, but not going overboard, is about keeping your look simple and balanced. Step 1: Brush your clean, makeup free brow hairs through with a spoolie in an upward motion. Step 2: Take a brow pencil and, following the direction of hair growth, fill in your brows with short, hair like strokes starting from the inner brow working outwards. Drawing individual lines gives a more natural look than shading. Step 3: Grab your spoolie and run it through the brows again to blend any harsh lines. Step 4: Add powder. Lightly dip your brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Adding powder after pencil helps add the illusion of volume while keeping brows natural looking. Plus, it sets the pencil. Step 5: Finish the look by swiping on clear brow gel for long-lasting hold. Create the look with Brow Duo Powder, Brow Magic or Brow Love Soft Brow Pencil, and Zebra Clear Brow Gel. A natural cheek  Blushes in pinks and warm peach hues will help create an oh-so-subtle flush that livens up your skin in a natural way. Or, you could opt for a bronzer for cheeks for natural, sunkissed luminosity. Step 1: Load your brush with your chosen blush or bronzer and tap off any excess. Step 2: Smile to see the natural apples of your cheeks. Step 3: Gently swirl the blush across your cheeks in a circular motion starting at the apple of your cheek and working your way out along your cheek bone. Step 4: Build until you’re happy with the intensity The type of brush you use to apply blush really is the secret to pulling off a natural makeup look. You want to opt for a large, fluffy brush. The fluffier the brush, the less product it will pick up - ideal for a gentle wash of colour. Create the look with Unicorn Candy Blush or Unicorn Chocolate Bronzer A natural eye A natural makeup look for your eyes just calls for a palette of 3 shades in neutral / natural hues, a pencil eyeliner, and mascara. Step 1: Take your base colour and work it all over the lid. Don’t get too heavy with the application, you want a gentle wash of colour for the most natural eye makeup. Step 2: Now select a deeper colour and apply the product along the bottom lash line, following the shape of the lashes. Step 3: With the same shade as step 2, press the colour into your upper lash line at the outer corner of the eye. Work your way so the colour intensity tapers off as you move toward the middle of the eye. Keep the colour close to the lash line, don’t take it up too high. Step 4: Blend out any harsh lines with a fluffy eyeshadow brush. Step 5: Take your eyeliner of choice, a pencil works best for a natural look, and line the upper lash line. Step 6: With the darkest shade of your colour trio, buff and blend it over the eyeliner, concentrating pigment in the outer corner. This will add depth to the look. Step 7: Finish with a few coats of mascara to open up your eyes and polish the look! We love White Knight Tubular Mascara A natural lip We’re aiming for a natural looking lip that is still nicely polished. Choose a pink/neutral lip colour one or two shades darker than your natural lip colour. Step 1: Prep the lips with a gentle exfoliation using a toothbrush with soft bristles. Step 2: Using a dabbing motion, press the colour into your lips. You don’t need to be too precise with the lip line or use a lip liner for a natural makeup look. Step 3: You can take your natural pout a little further by adding a dab of highlighter just to the centre of your lips to create the illusion of fullness. Try it with Brow Pop, our multipurpose creamy highlighter in a soft peachy hue. Create natural looks with Lip Magic Balm. It magically changes colour to create your perfect shade of pink!  

Makeup Tips

6 Reasons We Love Cruelty-Free Makeup

Make the switch to cruelty free makeup and turn up the do good, feel good factor of your beauty routine. Check out 6 major benefits of using cosmetics that are kinder to animals.  What is cruelty free makeup? A beauty product is cruelty free if it hasn’t been tested on animals at any stage during the production including supply chain – formulas, and finished products. 6 reasons we love cruelty free makeup  The big benefits of choosing cruelty free beauty. It’s SO worth making the switch. #1 Choosing cruelty-free can help end the suffering of lab animals Doing our bit to help end the suffering of gentle animals in the name of beauty is unsurprisingly the #1 reason we love cruelty free makeup! Animal testing is an ugly, ugly thing. It’s still a big part of the beauty industry - a part that many brands don’t want you to know about. What goes on behind closed lab doors to animals including mice, dogs, cats, and rabbits during cosmetic testing is seriously torturous stuff. When you choose cruelty-free makeup, you know no animals have been hurt in the name of a plumper pout or gorgeous brows. There are a bunch of alternative methods to animal testing and guess what, they can actually be more effective. Cruelty free cosmetics are tested using options like in-vitro method, or on people who volunteer to trial ingredients. When coming up with their latest and greatest product formulations, brands also have their pick of literally thousands of ingredients already approved as safe for human use. So stick to the safe stuff! #2 You get to vote with your dollars You might be thinking... “What difference could choosing cruelty free makeup actually make?” The truth is a real difference. One by one those products add up to thousands, then millions, across the globe. Buying cruelty free makeup and avoiding products that have been tested on animals is like casting a vote for the lives of our lab bound animal friends. With enough votes, the beauty industry will have to listen and up its game when it comes to the ethical production of products. #3 Cruelty free makeup can lead to more mindful beauty practices Becoming more aware of how cruelty free makeup is made can have an impact on other areas of your beauty routine too. We bet you’ll begin to give more thought to other products. You might start learning about other unethical beauty practices and toxic ingredients, too. It’s like a domino effect of mindfulness! #4 You can share your choice to help spread the word Learning more about how products are made empowers you to share the reasons why you chose cruelty free makeup. Spreading awareness may help encourage friends to make different decisions about their makeup products too.   #5 You wear your values Choosing cruelty free makeup means you’re literally wearing your ethical values. Your beauty routine is reflecting your compassion and care for creatures great and small. You boost your feel-good factor knowing you’ve made a choice to support a world that's safer for our animal friends. #6 You don’t have to sacrifice quality Cruelty free mascara, lip gloss, foundation, brow powder, lipstick, and pretty much every other cosmetic beauty product are now offered by cruelty free brands. Making a choice kinder to animals doesn’t mean your best looks are off-limits. Want to see cruelty free makeup results? Take a peek at PONi products in action. Glowy, gorgeous, and bold - cruelty free cosmetics don’t disappoint. Those are some big benefits right there. If you’re convinced it’s time to make the switch (hooray!) it isn’t as tricky as you think. Want to make the switch to cruelty free beauty? We suggest making the transition one product at a time. This cuts the overwhelm and expense of trying to update your beauty stash in one hit. First, check what cruelty free products you already own - chances are you already use and love some cruelty free products. (PONi fans - we’re looking at you!) Products that aren’t cruelty free? Each time you finish one choose a cruelty free option to replace it. That bold red lipstick you love? Search for its equal in a cruelty free range. Making small changes reduces overwhelm. It’s also really wasteful to bin half-used products because they’re made by an animal testing brand. Use it up then make the swap! We hope the benefits of cruelty free makeup inspire you to make choices that stack up to real change for our sweet animal friends.

Makeup Tips

Favourite Vegan Eye Makeup Products

Say hello to our favourite cruelty free and vegan products. Our vegan eyeliner and brow gel plus cruelty-free staples no makeup kit should be without! PONi’s entire range is cruelty-free and our vegan products are indicated by labels on each product page. Read on for our top picks. Pegasus Vegan Liquid Eyeliner Vegan and cruelty-free Thought liquid eyeliner was tricky to apply? You haven’t met Pegasus Vegan Liquid Eyeliner. Easy to use, the quick-drying, smudge-proof formula glides on like a dream with a rich black intensity. Pegasus is the best vegan liquid eyeliner for an eye-opening dramatic wing or a subtle everyday flick. The clever soft but sharp felt tip means precise, no stress application of fine lines or thick flicks for beginners and experts. Why We Love It Easy, pen-style application Pegasus will turn pencil-only beauties into liquid fans. The easy to handle pen- style application delivers the intensity of a liquid with the control of a pencil. No mess, no wobbles. Just sharp lines and bold flicks with this vegan eyeliner. Long lasting, water resistant formula Sweat, oily eyelids, and humidity don’t stand a chance against this long lasting, smudge proof vegan liquid eyeliner. It’s water resistant but also washes off easily.  Brow Love Soft Brow Pencil Vegan and Cruelty-free Brow Love Soft Brow Pencil is the ultimate long-lasting soft, pigmented brow pencil. Delivering soft lines and a fluffy finish with ease, this soft retractable brow pencil gives brows colour, shape and volume oomph. Ideal for every day, natural looking brows or buildable for a bolder look.  Why We Love It 5 shades to choose your perfect colour match Little Palomino: Light blondes Palomino: Light brown and dark blonde Chestnut: Brunettes and auburn hues Thoroughbred: Dark brunettes Black Beauty: A graphite colour for super dark-browed beauties High pigment for bold and defined brows This soft eyebrow pencil delivers the perfect amount of pigment for super defined brows but still works beautifully for subtle, more natural looking arches. Soft formula No brittleness here. You’ll love how soft the formula feels to apply and have confidence knowing it’s rub-resistant. Easy application With a retractable design, this eyebrow pencil is easy-as-pie to apply. It features a fine oval tip on one end and spoolie brush at the other, perfect for soft lines and a fluffy brow finish. Long lasting formula Once it’s on your brows, it’s staying there. A long wearing formula for long days and big nights!  Clear Vegan Eyebrow Gel Vegan and cruelty-free Vegan eyebrow gel for a natural, strong hold doesn’t get better than our Zebra Clear Brow Gel. It’s the secret to polished looking brows with or without makeup. Without makeup: Helps tame and shape unruly hairs with a unique, ultra-precision spoolie. Apply the eyebrow gel following the direction of your eyebrow hairs. With makeup: Set everything in place with a few strokes of Zebra Clear Brow Gel. Apply the eyebrow gel following the direction of eyebrow hairs over the top of your brow makeup. Water resistant and long wearing, with a soft looking hold and natural shine this perfect vegan eyebrow gel is ideal for all eyebrows, including tattooed brows. Why We Love It Easy, precise application and a waterproof formula Easy to apply with a unique ultra-precision spoolie, Zebra is transparent and water resistant for a strong but soft looking, long-lasting hold. Paraben free, safe formula Next level brows without the nasties, Zebra Clear Brow gel is a safe formulation free from parabens. Brow Pop Vegan Brow Highlighter Vegan and Cruelty-free Introducing Brow Pop. The only brow highlighter you’ll ever need. A multi-purpose creamy brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area. The long-wearing brow highlighter glides on under arches to make your brows POP with a matte finish. The soft peachy hue is ideal for all skin types and the new, improved formulation is blendable. Easy to use, Brow Pop now has a twist up and down feature, no sharpener required.  Why We Love It Hides unwanted hairs The universally flattering and concealing tone is ideal for hiding hairs. Ideal if you’re trying to grow out your eyebrows and plucking is a no-go. Define your brows and open up your eyes The main goal of highlighting the brow is to define your brow bone and eye area. This enhances your brow and makes your eyes look bigger. Multi-tasking magic The soft peachy hue of Brow Pop doubles beautifully as an eyeshadow base too. Apply as you would a regular base across your lid and upwards then follow with darker contouring shades. Shop our full brows and eyes range to find more amazing vegan and cruelty free makeup products!

Makeup Tips

How To Use An Eyebrow Pencil

You asked for it and we’ve delivered! Our easy to follow guide on how to use an eyebrow pencil to fill in your brows. It’s no secret. We love a great brow at PONi and have a range of products to help you achieve your dreamiest brows! Before we dive into how to use an eyebrow pencil, let’s take a look at the different options you have for filling your brows. Brow Creme A pigment-rich option for eyebrow makeup, brow cremes offer a smooth, blendable application for fine hair strokes. They’re known for their smudge-proof staying power. Eyebrow powder With eyebrow powder, you can achieve a soft, natural look - it’s a great choice for filling in sparse patches and boosting volume. You don’t get the precision of a pencil though, so the best brow looks using a powder are usually a combination of pencil and powder. Eyebrow pencil A favourite for beginners or if you simply love an easy fuss-free routine, the precise tip makes the control of the pencil and application easier. The lightest flick of the pencil can create beautiful, natural arches. Tinted eyebrow gel Tinted brow gels add pigment to your brows with natural looking hair-like strokes and help set them in place. Clear brow gels are also an option. While they don’t give a pigment payoff to ‘fill in’ brows, a clear brow gel is ideal to set your finished brow makeup in place. So, why choose an eyebrow pencil? When it comes to control and speed, eyebrow pencil is a winner. Pencil lets you quickly fill in your brows with maximum control. Perfect for everyday wear and busy mornings when you should have been out the door…. like 20 minutes ago. Brow creams are great if you’re a little more experienced with eyebrow makeup or are looking to achieve a bolder, more Insta brow type of look. We love a brow gel if you already have naturally full brows or don’t need to fill in a lot of sparse patches. Eyebrow pencils are a better choice if you’re working with thin, straggly brows!   Step One: Map Out Your Brows   Mapping your eyebrows will help you know where your brows should start, end, and arch. How to use an eyebrow pencil correctly begins with this super important step! Here’s how you do it: Step 1: Where your brows should start Grab a makeup brush and hold the brush at the angle from the corner of your nose, laying it in a vertical line to the inner corner of your eye. This marks the starting point for your brow. Step 2: Where your arch should be Lay the brush in a line from the corner of your nose to the centre of the eye. This is where your arch should be. Step 3: Where your brows should end Finally, hold the brush from the corner of your nose in a line to the outer corner of your eye. Here’s the spot your brows should end. Use an eyebrow pencil to make a gentle mark at these points to guide you as you begin to fill in your brows.   Step Two: Brush Your Brows   Ok, we promise we’ll get to how to draw eyebrows soon (that’s why you’re here, we know!) but brushing your brows first is a simple move that can make a big difference. Using the spoolie end of a makeup brush - an old, clean mascara wand works nicely too - brush your brows upwards at a diagonal toward your temples. This quick tip serves a few purposes. It helps your eye area appear more lifted and shows the natural shape of the brow and sparse spots that need to be filled in. Brushing also gives you a nice guide to follow when creating hairline strokes with your eyebrow pencil, making brows easier to fill in.   Step Three: Start To Fill In Your Brows   We made it to the step you’ve been waiting for, how to use an eyebrow pencil! Go for a shade slightly lighter than your natural hair colour for a softer look; unless you’re really fair. In that case, it's best to go one to two shades darker with your eyebrows. Slightly darker brows will frame your face and enhance your eyes more than really light eyebrows. Starting at the inner corner of your eye, the spot you marked at the brow mapping step, begin to fill in your brows. Use gentle, small flicking motions in the direction your hair grows naturally to create tiny hair-like strokes. It’s easy to achieve realistic looking hair strokes with an eyebrow pencil, one of the reasons we love them! Work your way from the inner corner out to the tail of the eyebrow.   Step Four: Brush Out Your Brows Again   Now you’ve applied brow pencil, brushing your brows a second time helps blend and disperse the colour. Blending the pigment with your brow hairs means there’s less of a contrast between your skin and hair. The result is more natural looking, less angular / theatrical looking eyebrows.   Step Five: Set Your Brows   Don’t underestimate the power of the last step in our how to use an eyebrow pencil cheatsheet - setting your brows. It’s the final genius step in eyebrow perfection. Using a clear brow gel, gently sweep it along the hairs. This ensures your brow makeup stays put all day and literally takes less than 30 seconds to do! Minimal effort = big payoff.   Products You’ll Need   Brow Magic Got your head around how to use an eyebrow pencil but still stressed about finding the right shade? Brow Magic is a universal brow pencil that solves all your colour uncertainties. Thanks to the ‘magic’ of its taupe undertone, this long-lasting pencil adapts to suit the pigment of different brow colours. This allows it to deliver a colour match to suit all - blonde, brunette, auburn, strawberry blonde, and darker-haired beauties! Brow Love An alternative yet equally awesome choice to pencil eyebrows is Brow Love. This a long-wearing, oval tip brow pencil delivers soft looking brows with 5 shades to suit all hair colours. We describe Brow Love as a ‘soft brow’ pencil because it helps you create a beautiful soft looking brow with all day staying power. Zebra Gel This is the clear brow gel you need in your kit! Zebra Gel is perfect for setting your eyebrow pencil or, if you have naturally thick brows that don’t actually need makeup (um, lucky you!) use the gel to simply set your natural hairs. It’s a great way to pull off a polished look sans makeup. Feeling more confident on how to apply eyebrow pencil? We hope so! Once you’ve nailed these techniques, natural looking yet polished brows are a breeze.  

Makeup Tips

Choosing the Perfect Makeup for Eyebrows

Love your brows neat and natural, insta- sharp, or somewhere in between? The perfect brow makeup is out there for every arch. We take a look at the most popular types of makeup for eyebrows.   Pencil   Fake fuller brows in just a few quick flicks with a brow pencil. A little easier to use than a brow creme and offering more definition than some powders, pencils are the perfect brow makeup for an everyday look. Fill in, darken, and define your brows all with a pencil. Plus, they make a great base for brow powder - together they’re an excellent brow duo. While pencils can suit all skin types, if you have oily skin a light application of powder over the top will help set the pencil. Eyebrow pencil is great for: Filling in sparse patches and tails Natural looking brows Quick, no fuss application Beginners - easy to control Teaming with powder Definition How To Apply Brow Pencil: The Basics Using a spoolie, brush your clean, natural eyebrow hairs upwards. Next, grab your pencil and starting at the bottom use short, soft strokes that mimic the natural hair to fill in any gaps - focus on the sparse areas. When you’re done, use the spoolie to blend and brush hair up again - this softens any harsh lines to give a more natural look. Pencil makeup for eyebrows we love: Brow Magic Our award-winning brow pencil will help you quickly sculpt natural brows. The universal shade makes this the best eyebrow pencil to suit anyone.   Creme   Eyebrow creme offers a more colour concentrated result than pencil. It’s perfect for filling in sparse patches and the texture helps set hairs into a smooth arch. Brow creme usually comes packaged in a small pot so you need to team it with an eyebrow brush for application. A small, angled, densely packed brow brush is perfect for creating realistic hairline strokes, detailing, and outlining arches. A big plus for eyebrow creme is its long-lasting wear. Many formulas are waterproof so rain and sweat won’t ruin your perfect brow makeup. Brow cream can be a little more tricky to apply than a pencil. If you’re a beginner, take your time and don’t rush the application - remember practice makes perfect. One of the mistakes with brow creme is using way too much of it. Less is more! Eyebrow creme is great for: Long lasting wear Deep colour pay off Creating natural or bold looking brows Very sparse brows Smooth and set brows How To Apply Brow Creme: The Basics Very gently tap your angled brush into the pot to pick up enough product to create a light line. It’s best to start light and build up over a few applications. Otherwise, you’ll quickly end up with harsh, blocky looking brows. Take the brush and start just underneath your brow hair and use short, light strokes to build the outline along your brow. Begin feathering the product upwards in the hair very lightly to fill out the rest of the brow shape. Use the spoolie end of your brush to lightly brush through the hairs - this helps create a more natural look. Creme makeup for eyebrows we love: Mane Stain Brow Creme A soft waterproof eyebrow cream to tint brows with a natural-looking colour and instant volume boost that lasts all day long.   Powder   Powder is ideal for filling in sparse patches and increasing volume. It’s the perfect brow makeup to achieve a soft, natural look although you don’t get quite the same precision as a pencil. Want a bolder brow? Powder can also deliver a stronger look to prevent your brows getting lost in a full face of makeup. Just keep building the application until you’re happy with the intensity. Eyebrow powder teams beautifully with brow pencil, too. Powder helps set the pencil - making it last longer and adding fullness. Because powder helps absorb oil, low-oil formulations are a good choice if you have an oily skin type. When it comes to selecting a brow powder hue, choose one close to your hair colour. Eyebrow powder is great for: A soft, natural look or a bolder arch Filling in sparse patches Teaming with eyebrow pencil Oily skin types How To Apply Brow Powder: The Basics Lightly dip the brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Keep building the application until you’ve reached the desired intensity. Finish the look by swiping on clear brow gel for long-lasting hold. Powder makeup for eyebrows we love: Brow Duo Powder The most pigmented brow product of the PONi range, this two shade combo allows you to customise colour intensity. Perfect for stand-out brows when you’re wearing a full face of makeup.Build dimension by blending shades to create an ombré brow, light natural brow or deeper glam brow.   Highlight And Hold: Double Down On Your Brow Efforts   Your perfect brow makeup doesn’t stop at pencils, creams, and powders - brow highlighter and setting gel will seriously upgrade your look. Brow highlighter Highlighter really makes your brow efforts pop. When you highlight beneath the brow it accentuates your brow bone, defines your eye area and makes your eyes look brighter. We say yes please to all of the above. Take your highlighter and starting from just beneath the arch, blend it along your brow bone outward to the tail. A little goes a long way so be subtle with your approach. As well as highlighting under the brow bone, dab a little highlighter in the corner of your eyes for extra luminosity. We love: Brow Pop Multi-purpose creamy, brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area. Brow gel Brow gel is the can’t-skip-step for the ultimate long wearing, perfectly polished look. Clear brow gel helps set the hairs in place and keep them there. After you’ve finished your look, gently apply the eyebrow gel following the direction of eyebrow hairs. Oh and if you’re lucky enough naturally amazing brows, a few swipes of brow gel is really the only thing you need to polish your look. We love: Zebra Clear Brow Gel  

Makeup Tips

Best Tips for Filling in Eyebrows

Get the best brows of your life with foolproof ways to fill-in, shape and feather the perfect eyebrows. These tips are gems. Keep reading. How to fill in eyebrows naturally Love a great arch? Aim for natural height (= believable) not super pointy arches straining for the ceiling. Those = “always surprised” face. To find the right height for your arch, hold a brow pencil against your nostril and line it up diagonally with the centre of your eye. This is the spot where your most natural-looking arch should be. Fill in eyebrows slowly It’s much easier to add brow makeup to perfect your look than it is to take the excess away and fix mistakes. If you’ve loaded your brows with too much product things get messy trying to par down your look. Instead, take it easy and build the colour and intensity of your brows slowly. Want to intensify the colour of your eyebrow hairs but still pull off a really natural look? The trick is to avoid getting a lot of the product on your skin. This will darken the appearance of eyebrows over all but result in a bolder look. Focus instead on adding colour to hairs themselves with light-handed applications of the brow cosmetics you’re using. Keep building until you're happy with the colour. Love a bold power brow? If you’re using brow powder, add a little water to your angle brush's bristles and then apply powder for more intense colour. Choosing your eyebrow shade Go for a shade slightly lighter than your natural hair colour for a softer look; unless you’re really fair. In that case, it's best to go one to two shades darker with your eyebrows. Slightly darker brows will frame your face and enhance your eyes more than really light eyebrows. Still stressed about finding the shade for your perfect brows? Our Brow Magic is a universal brow pencil that solves all your colour uncertainties - one colour suits all. Brushed up brows Using a clean, dry spoolie brush your brows upward as it makes them look fuller and gives them more texture. You create a ‘feathered’ appearance - natural looking, fine hair strokes that you can’t achieve if you brush sideways. Eyebrows are also easier to fill in afterward when they’re brushed upwards. It’s All In The (Soft) Flick Of Your Wrist The secret to soft, natural-looking hairs? It’s definitely not taking your pencil, gel, or brow powder and drawing your eyebrows on in thick lines. Please don’t do that. Instead, take your brow makeup of choice and use gentle, small flicking motions in the direction your hair grows naturally to create tiny hair-like strokes. How to make patchy brows look full Let us fill you in on how to fill them in - the right way. Eyebrow pencil and brow powder work wonders to bridge the straggly spots. Start with your eyebrow pencil and begin filling in the sparse areas first. Use tiny strokes in the natural direction of your hair to fill in the patches. Move outward to the end of your tail. Continue to lightly fill in the rest of your brow. Then, take an angled eyebrow brush and dip the brush into your favourite brow powder - load both sides. With small, hairlike strokes move along the natural direction of the brow and work from the inner area to the brow tail. Brow powder gives a little extra lift and volume to the hairs after the pencil application. If you only use powder for very sparse brows you might not achieve a long lasting result. Without the pencil (or other brow product) there’s not a lot for the powder to ‘grip’ onto - it can fall easily. Marking and measuring your brows To fill in your eyebrows for the most realistic look, you want to find the point where they should ideally start and end. Do this by placing a brush along the side of your nose. This will show you the most natural place to start filling in your brows. To find where your brows should end, angle the brush from the outside of your nose to the outer corner of your eye. You want the tail of the brow to end at a 45-degree angle from the outside of the eye. Avoid overly filling in the inside corners of the brows with product or making the tail end too harsh. Ditch Symmetry Stress Brow symmetry is overrated. Don’t stress about getting your eyebrows to match perfectly. Think of them as sisters, not twins! They naturally have a little variation in length, width, and height - it’s normal and natural. Setting your brows Always blend your powder, pencil or crayon. After you’ve filled in your brows, take the spoolie end of your brow pencil and gently brush it through the hairs. This helps blend out the colour and soften any harsh lines. Finally, run a clear eyebrow gel through your brows to set your look in place. The perfect brows for your face shape Working with your face shape is key if you want to create the perfect eyebrow for your face. Round face, square face, heart face, and every shape in between, we break down exactly how to fill in your brows based on your face shape here. Team these tips with our cruelty-free brow products and watch your wildest brow dreams come true.

The Best Mascara For Length And Volume

Why We Think Our White Knight Mascara is The Best Mascara! “This is the GOD of mascara. Absolutely perfect, by far the best thing I’ve ever put on my lashes! You won’t regret buying. AMAZING!” - Hayley With a list of 5-star reviews almost as long as your lashes will be The White Knight is our universally adored tubular mascara. The best mascara for length and volume you’ll ever get your hands on, the unique two-step application creates the lush, lengthy lashes of your dreams. “I LIVE FOR THIS MASCARA. It’s so amazing to use a mascara that easily comes off and doesn’t irritate your eyes or smudge. Easy to create a voluminous look or light and fluttery with each brush. 1000/10!” - Tay A TWO-STEP APPLICATION MASCARA The White Knight’s clever two-step application is the reason it’s earnt the rep as best mascara for length and volume. The mascara can be used in two ‘modes’. One is designed to achieve length and the other designed for volume. The volumising mode delivers more product for lush volumising action. Switching to lengthening mode removes excess product and lets you use the brush right to the tips of the lashes for length and separation. Don’t worry about things getting messy - the excess product stays inside the tube so there is no wastage! You can unscrew the brush in Length mode (at the top of the tube) or unscrew it further down the tube for Volume mode. Check out our little Insta reel for how the brush works! THE WHITE KNIGHT FORMULA Cruelty-free formula We believe in amazing lashes AND caring about our sweet animal friends! The White Knight formula is cruelty-free so it hasn’t been tested on any animals during any stage of the manufacturing process. Volumising “tubing” formula If you haven’t used a tubular mascara before, you’re in for a treat. The "tubing" formula encircles each lash with its own pigmented polymer tube. These water-resistant tubes don’t smudge or break but they’re super easy to remove. The clever tubing technology effortlessly adds volume and thickness, without any clumpiness as each tube grabs the individual lash and lifts. The result is a clean, wide-awake effect with gorgeous, curled length. Water-resistant for all day / all night wear Panda eyes be gone! Not only is it the best mascara for length and volume, The White Knight’s waterproof tubing formula delivers BIG TIME on its promise of all-day wear without smudging. No flakes or fall-down makes it ideal if you have sensitive eyes like so many of The White Knight fans who adore that it doesn’t cause irritation. It’s also ideal if you wear contact lenses, or have lash extensions. “I have sensitive eyes. This is the only mascara I can use. Non-clumping, long-lasting, I always receive compliments about my eyelashes whenever I wear this. So easy to remove with water, no panda eyes or irritation. Can't recommend this highly enough.” - Hayley Super easy, gentle removal No more messy tug-of-war to remove your eye makeup. Unlike stubborn waterproof mascara, The White Knight “tubes” are ridiculously easy to remove. They literally slide off using just warm water. No pulling around your delicate eye area! Plus, you’ll skip the toxins of synthetic makeup remover. No more asking “What is the best mascara?” - your quest for amazing lashes ends with The White Knight!

4 Easy Halloween Makeup Ideas

4 super fun Halloween makeup ideas inspired by some of our fav looks. From a little spooky to super pretty, there’s something you’ll love. Best of all, they’re last-minute and beginner friendly! Foundation and brows Get your foundation and brows sorted first then build on the base to create each of the different looks. Foundation tips: Choose a full coverage and long wearing foundation and concealer for a flawless Halloween makeup look that lasts until dawn. These aren’t ‘every day’ looks so don’t be afraid to really build your concealer and foundation until you’ve got that perfect base. Brows: Like the foundation, you want brows that won’t budge. We love PONi Main Stain Brow Creme for waterproof, ultra long-wearing brow makeup you can build into an arch bold enough for your halloween look. Lip prep: Prep your pout by exfoliating gently and hydrating with a moisturising balm. Some of these looks call for powder on your lips and you don’t want a dry, flaky looking pout. CAT HALLOWEEN MAKEUP Inspired by Halloween Cat Makeup Tutorial | Mommy & Me Last Minute Costume Idea | Angela Lanter This fun feline look is super easy to recreate. A cat Halloween makeup look is ideal to put together at the last-minute. Eyes Sweep a pinky-bronze shadow across the lids and take the colour towards the brow. On the lower lid, go in with a darker shade. Next, fill in your upper and lower waterline with a dark pencil - black and grey hues are perfect. Along the lower lashline, blend the pencil down below the water line and extend out to create an almond shape. Now, choose a deep black liquid liner to create the cat eye. Starting from the inner eye, take the line along the bottom lash line and extend out all the way past the outer corner of the eye to create a wing. Then, repeat along the top lash line - joining the wing tips. The result should be an elongated line around the entire eye to give the cat eye effect. Finish the eye with lashings of mascara or false lashes. Nose Take your black / dark eyeliner pencil and draw a small black ‘nose’ shape on your nose. Lips Using the same eyeliner pencil - or a matching lipstick - fill in your top lip only. Swap to a liquid eyeliner (for a thin, precisie line) and extend the lines of your lips out further to create a feline top lip. Next, with the liquid liner draw a straight line to connect your cat nose with your top lip. Finish your lips with a coat of pink lip colour along the bottom lip. Whiskers Using the liquid liner, place three little dots above your upper lip and add your whisker lines. Throw on a cat-eared headband and your black kitty cat transformation is complete! We love Pegasus Liquid Eyeliner for this look. BUTTERFLY MAKEUP Inspired by Snapchat Butterfly Filter Makeup Tutorial & DIY! // MyPaleSkin Become your favourite butterfly Insta filter this Halloween with pretty butterfly makeup. Eyes With a fluffy eyeshadow brush, take a light golden eyeshadow shade all over the lid and into the crease. Next, using a darker contour shade, gently roll it into the deepest part of the crease for definition. With an angled eyeliner brush, using the same darker shade, apply it as eyeliner along the upper lash line. Add false lashes if you like and/or finish with black mascara. We love: The White Knight Tubular Mascara Highlighter Using a champagne coloured highlighter, apply it along the highest points of your cheeks, a dusting along your Cupid’s bow, under your brows, and the corners of your eyes. Dust a little over the eyelids too - you want a gorgeous, shimmery look all over. We love: Unicorn Champagne Highlighter Lips Create a subtle lip using a liner and lipstick in nude shades. The idea is to create a light lip colour and then finish with a gloss. Beautiful butterflies You can grab yourself a pack of decorative butterflies, in any colour you like. If you’re feeling crafty, add glitter to the butterflies to really turn up the pretty in this look. Glue your butterflies onto hairpins (wait for it to dry completely!) and fix them in the crown area of your hair. You can take this look to the next level by sticking butterflies on your cheeks or near the outer corner of your eyes using a skin-safe glue. Glitter ‘trail’ The final step in your pretty butterfly makeup is placing a gorgeous sparkly trail of glitter along your forehead and reaching into your hair. Using a liquid concealer place a trail of dots where you’d like the glitter to go. Finally, apply a skin-safe, eco-friendly biodegradable glitter to each of the concealer dots. EASY DAY OF THE DEAD MAKEUP Inspired by Easy Sugar Skull Halloween Makeup Tutorial | Windsor A glam Day Of The Dead look is super popular for easy Halloween makeup; we’re loving the gems. Eyes You want to create a dark, smokey eye for this look. Once you’re done, get your fluffy eyeshadow brush and take a highlighter / silver-coloured shadow into the corner of the eyes. Gems Our favourite part of this easy day of the dead makeup look? The gorgeous gems around the eyes and forehead. Opt for a pair of tweezers to place them for an easier application - it can be tricky with your fingers - and focus on your forehead and under-eye area. Use a skin-safe glue! Gems are super easy to find online so pick your favourite colour and match them with a flowered headband. Lips Keep the focus of the lips dark with day of the dead makeup. Apply a nude base lipstick first and then grab a black eyeshadow and dab it into the centre of the lips. Blend out with your finger. Using a liquid liner, draw a line out from each corner of the mouth to your cheek area and add short vertical ‘stitch’ lines along each one. Then add more stitch lines to the upper and lower lips. Nose With a black liquid liner, outline a shape similar to a ‘teardrop’ on your nose then go ahead and fill it in. Highlighting and contouring Highlighting and contouring your lil’ Halloween heart out are the last steps in recreating this easy day of the dead makeup look. Go dark with your contour shade and using a flat kabuki brush, create a bold contour around your cheekbones and temple. Finally, load your brush with highlighter and highlight your cheekbones, brow, nose and chin. SPIDERWEB MAKEUP Inspired by Easy Last Minute HALLOWEEN Makeup Tutorial | SPIDER WEB Get ready to spin a web with this easy eye catching look. Eyes A smokey, metallic eye sets the stage for your spiderweb makeup. Take your fluffy eyeshadow brush, load it with black eyeshadow and create a smokey wing for both eyes using the ‘tape’ trick. Then use a silver-hued shadow to cover the lids. Once you’re done, take a fluffy eyeshadow brush and take a highlighter into the corner of the eyes. Next, take a liquid liner and liner the top lash lines, extending out with a flick to follow the wing shape. Curl lashes and coat with mascara. Contouring and highlighter Load your kabuki brush with a deeply pigmented contour colour and take it along your jawline, cheekbones, and down the side of your nose. Finish off with a highlighter along your cheeks - a shimmery highlighter teams perfectly with the metallic eye. Lips Go to the dark side with your lip colour. Think lipsticks hues like deep plum, indigo, dark berry, or almost black shades. The eye spider web Grab your Pegasus Liquid Eyeliner. Starting from the outer corner of your eye, draw 4 or 5 lines extending out then link them all together in a webby way. You don’t have to be super precise but if you make any mistakes, dab a cotton pad with micellar water to correct. There you have it, how to do easy Halloween makeup for 4 fun looks. Dead simple. Happy Halloween beauties! PONi products are designed to make Halloween makeup (and everyday makeup!) easy to apply for everyone, not just professional. Browse our full range of innovative makeup products today.

Makeup Tips

Blush - The Ultimate Multitasking Beauty Essential

Is the ultimate beauty multitasker hiding in plain sight in your makeup stash? Toss out the rulebook - here’s how to use blush for more than your cheeks. How To Use Blush On Your Eyes Repurpose your fav cheek colour as eyeshadow. First, prep your eye area as usual - either with foundation or BB cream. Next, grab an eyeshadow brush and gently dab it into the blush product and tap off any excess. Apply as you would a regular eyeshadow blending across your lid and upwards - the higher up you take it, the more dramatic it will look. Pro tip: How to use blush on your eyes for a super pigmented look? Wetting the brush head with a makeup setting spray, rather than leaving it dry, will give you a more intense colour payoff. If you’re using a pinkish shade, don’t take it all the way to your lash line - or use eyeliner between the shade and your lashes. Eyes can take on a bit of a strange look if pink is all up there in your lash line. Your bronzer can make a multi-tasking cameo here too. Depending on the hue of the blush you’re using, applying a little bronzer to the crease of the eye will add depth and warmth. Cream blushes work just as well as cream eyeshadows too, the creamy texture adds an extra hint of dewy radiance. Not all shades of blush will be right for your eyes. Soft shimmery peaches, terracotta, and natural plum hues work beautifully. Experiment with different shades and colour intensity to discover which ones really make your eyes stand out. How To Use Blush On Your Lips With the help of a little clear lip gloss or balm your powder blush transforms into a gorgeous lip tint that perfectly complements your cheeks. Start by prepping your lips with a little light exfoliation (a clean, soft toothbrush works a treat) and then apply a clear balm or gloss to your lips. Tap a clean finger into your powder blush and gently press into your lips over the top of the balm. Using a really shimmery champagne-hued blush? Dab the powder on the centre of your lips so the colour is most concentrated there. Then, blend a little outwards. This will draw attention to the centre of your lips to really plump the appearance of your pout. Those shimmery champagne or peachy hues can also highlight your Cupid's bow. Just dab along your Cupid’s bow - either with your finger or a soft highlighter brush. Cream blush is easily interchangeable between lips and cheeks. Apply it as a subtle stain for just a hint of colour or build up to a full base colour and finish with clear gloss over the top. The Cruelty-Free Blush We Can’t Live Without Now you know how to use blush for lips and eyes, make it happen with PONi Unicorn Candy Blush An innovative ombré blush with a sunset spectrum of pink hues from soft shimmery peach to bright matte pink. This silky powder vegan blush is easy to apply, lightweight and flatters all skin tones and types thanks to a palette that blends from a subtle peach glow to a cotton candy pink.

Makeup Tips

5 FAQS About Eyebrow Growth Serum

Your burning questions about eyebrow growth serum answered! From how it actually works to possible side effects, here’s what you need to know. How does eyebrow growth serum work? The best eyebrow growth serums contain good-for-brows ingredients to keep them strong against external aggressors to limit the number of breakages. Effective ingredients to help your natural brows become their most lush selves include - Peptides: To promote healthy hair follicles to stimulate thicker, longer eyebrow hairs. Biotin: One of the most important ingredients in eyebrow growth serums, biotin is a water soluble vitamin that plays a huge role in the health of your hair, skin, and nails. Quality eyebrow growth serums will contain biotin. Vitamins: In addition to biotin, serums will also contain other vitamins to promote hair growth. Vitamin A, in particular, supports hair growth and will have a positive effect on the length and thickness of the eyebrows. Plant oils: To condition and slow the fall out of existing eyebrow hair. Amino acids: These are actually the building blocks of protein which is what hair is made of! Will eyelash growth serum work on eyebrows? This depends entirely on the product you choose. Some serums, like PONi’s Eyelash Growth Serum, work beautifully on both eyelashes and eyebrows. Don’t assume this to be the case with every eyelash serum. Always, ALWAYS, read the directions for application as the ingredients in some formulations won’t play nice with both brows and lashes. Which brings us to the next FAQ about eyebrow growth serum. Are there side effects? The sensitive areas of skin around your eyes and brows can easily become reactive to products and ingredients. It’s super important to research the ingredients your serum contains to know exactly what you are putting on your skin. Side effects like redness, itchy eyes, eyelid discolouration, and eyelid drooping have been most commonly associated with eyebrow growth serum products that contain an ingredient called prostaglandin. Isopropyl cloprostenate is another ingredient to avoid - found in many synthetic formulations, it’s a known irritant. We say - why risk it!? Choose a safe, natural formulation free from the potential irritant chemical ingredients you’ll find in synthetic serums. Serums made in Australia in TGA approved labs cannot contain any harmful ingredients - they’re generally much safer to use. Whether you choose a natural or synthetic serum, please always do a patch test first. How long will it take to see results? Most eyebrow growth serums take anywhere between 3 - 6 weeks to see results but the brow payoff for a quality serum is totally worth the wait. You need to be consistent with the application so stick to exactly how often you’re instructed to apply it. What is the best eyebrow growth serum? We’re just gonna come right out and say it - PONi’s Lash & Brow Growth Serum. Australian made in a TGA approved lab, it’s a safe, cruelty-free, vegan formulation free of harmful ingredients and packed with natural brow boosting ingredients. The best part? You’ll get double the results! It boosts natural growth for thicker, darker, longer lashes and brows. We love a good multi-tasker. PONi’s Lash & Brow Growth Serum is super easy to apply to brows. Remove brush application and carefully wipe away excess serum on the inside of the tube. Using feathered brushstrokes apply to sparse, patchy brow areas. Repeat on the other brow, redipping for more brow serum if needed. Allow 2-3 minutes to dry and repeat daily. If you’ve got more questions about eyebrow growth serum we’re here for a personal Q+A! Reach us on hello@makeupcartel.com.au or send us a DM.

Makeup Tips

What Brushes To Use For Different Makeup

The right makeup brushes make a HUGE difference. Figuring out which one to use and how to use it, though? No easy feat! We've decoded different types of makeup brushes, how to use them, and recommended some of our favourite cruelty free brushes for your kit. Foundation Brush Some foundation brushes are rounded or dome-shaped while others look more like a paintbrush - dense and flat. Brushes with firmly packed, duo-fibre bristles make it easy to buff liquid and cream foundations into your skin for a streak-free finish. Here's how to use it Dab a few drops of foundation over your forehead, cheeks, and chin with your finger. Use the brush, buff the foundation onto your face in circular motions starting in the centre of your face, working outward. Focus the circular buffing motion in the areas you’d like the most coverage. We recommend esmi Skin Minerals cruelty free brushes for liquid foundation. Stippling Brush A stippling brush is a brilliant all-rounder and one you definitely want in your makeup kit. Stippling means to work makeup into the skin with small dots of product - this is how you get that airbrushed look. The bristles of a stippling brush are very thick at the bottom but thin out at the top which gives you great control for sheer to heavy coverage. Use it to apply foundation, blush, bronzer, powder, and highlighter. Here's how to use it Dab a little of the product onto the back of your hand and dip the stippling brush in. Lightly pat the product into the areas you're focusing on - be it your whole face or only cheeks, etc. Then gently swirl the brush in small circles so that only the finer bristles are moving to blend and press the product in. Concealer Brush A concealer brush is basically the mini-me version of a foundation brush. It’s your tool of choice to neutralise any blemishes on the skin or cover dark circles under the eyes with precision. Concealer brushes with tight and compact bristles give you the most control when applying products. Use them to apply cream eye shadow, too. Here's how to use it Apply concealer to the area then grab your brush and use a dabbing movement to blend the product out. Aim for light tapping motions rather than strokes. Powder Brush The right powder brush = a pixel perfect finish. With soft, fluffy bristles, a powder brush is designed to sweep powder evenly across your face - without getting cakey. Use it with loose powder, pressed powder, or mineral powder foundation. Here's how to use it Swirl the brush in the top of your powder compact and tap off any extra product. Dust it over your T-zone and under your eyes, working outwards. We recommend esmi Skin Minerals’ cruelty free brushes for powder application. Blush and Bronzer Brush Dome-shaped with long, super-soft bristles, blush and bronzer brushes are similar to powder brushes but smaller. These brushes let you make a more concentrated application and some have a slight angle for real precision. The fluffier the brush, the less product it will pick up. Perfect for a gentle wash of colour. You could get yourself a separate brush for both blush and bronzer, but you really don’t need to. One good brush will have you covered for both. Here's how to use it Applying bronzer? Loosely sweep the brush from across your forehead, then your cheekbones, and lastly down to your jawline. For blush, swirl the product on the apples of your cheeks lightly and blend it up into your cheekbones. We recommend Crown Brush’s selection of cruelty free brushes for bronzer and blush application. Contour Brush Want gorgeously prominent cheekbones and a sculpted jawline? Get yourself a contour brush. Some contour brushes have dense, curved bristles to hug your cheekbones while others are cut on a slant. Brushes with a sharper cut and more dense bristles deliver a more sculpted look while a softer shape gives a gentler look. Team with either cream or powder products. Here's how to use it Swirl the brush into your contour powder and tap off excess. Gentle swirl the brush back and forth along the area below your cheekbone - following the natural contour. Load the brush with more powder and gently glide along your jawline for an even more defined look. We recommend Crown Brush’s selection of cruelty free brushes for contouring. Fan Brush Fan brushes are shaped just like their name. Their long, soft bristles are ideal for dusting on blush, highlighter, contour powder, bronzer, or loose powder. Here's how to use it Take your fan brush and hold it flat against your highlighter. Gently push down to coat the sides and tips of the bristles. The idea is to use the side of the brush head, not just the tip of the bristles during application. Sweep powder onto the facial features you want to highlight including cheekbones, nose, brow arch, and cupid’s bow. Eyeshadow Blending Brush Small, dense eyeshadow blending brushes are great to team with a powder, but they do an especially amazing job blending out cream products. You can use it to quickly blend shadow across the lid, define your crease, darken your outer corners, and emphasise your base shadow. Here's how to use it Dip your blending brush into the base colour and apply across your entire eyelid. Then, pick up a little of your mid-tone colour on the brush. Working in small backwards and forwards motions, apply the mid-tone to the outer area of the eye. Now, blend the mid-tone colour inwards with small swirling motions just above the crease. Finish by sweeping the colour from the inner to outer eye in longer motions to ensure both shades are beautifully blended. Brow Brush A small, angled, densely packed brow brush is perfect for creating realistic hairline strokes, detailing, and outlining gorgeous arches. Brow brushes allow you to apply both powder and cream-based products to the brow with precision. Here's how to use it First, use the clean brush to brush eyebrows upwards. Then dip the brush into your favourite brow product - load both sides. With small, hairlike strokes move along the natural direction of the brow and work from the inner area to the brow tail. Using a cream-based product? Gently run a clean spoolie through the brow when you’re finished for a more natural effect. PONi’s cruelty free Pro Brow Brush is the brow tool you can’t live without! Angled Eyeliner brush Our tip for flawless eyes? Embrace the angled eyeliner brush! With densely packed bristles, an eyeliner brush is super easy to hold and helps you apply eyeshadow in a thin, precise straight line on the upper and lower lash lines. Team with cream, gel or powder eye makeup products. Here’s how to use it For an easy daytime look coat both sides of an angled eyeliner brush in your product of choice. Mark the centre of your upper lash line then starting from the inner eye, use a long, precise stroke to draw the eyeliner to the centre point. Then, finish by taking the line to the outer corner. Lip Brush Small and flat, you use a lip brush to apply lipstick, lip stain, or gloss. You can use a lip brush to outline your lips instead of a lip liner or to seamlessly blend your liner and lipstick. Ideal if you’re applying several different shades or formulas. Here’s how to use it Load both sides of the brush with your lip product. With the brush flat, follow the natural edge of your lip line - paying close attention to the shape of the cupid’s bow. Then reload the brush if needed and fill in your entire lip. We recommend Crown Brush selection of cruelty free brushes for lips.

Makeup Tips

5 Beautiful Makeup Looks You Have To Try

Been relying on the same old makeup game for years? Break out of your rut with 5 easy-to-follow makeup looks and trends to experiment with at home. Flirty, flushed cheeks The flushed cheek is a little bolder than the ‘I’m barely blushing’ look. One of the best makeup looks to glow up a tired complexion with a pop of colour. STEP #1 - Choose your shade of blush If your skin has warm or olive undertones, berry and brick shades are a good pick. For cool or pink undertones, go for peach shades, baby pink, or a lighter plum. We love PONi Unicorn Candy Blush because it flatters all skin tones and types thanks to a palette that blends from a subtle peach glow to a cotton candy pink. STEP #2 - Apply and blend Using a tapered blush brush, start by applying blush to the apples of your cheeks. Find the ideal spot by smiling and then sweep blush on the roundest parts of your cheeks, working upwards. Blending is key. By blending upwards you lift and soften the colour for a more natural look without harsh lines. You want an intense-looking colour but not clownish makeup disasters. STEP #3 - Finish with a touch of highlighter To complete your flushed cheek look and create more definition, blend a little highlighter along your cheekbones. You can’t go wrong with PONi Champagne Highlighter. The black, smokey eye Out for a night of dancing, drinks, and a little mischief? One of the classic makeup looks, the sultry smokey eye is SO perfect. STEP #1: Get your shadow on Start with eye shadow for the perfect smoky base effect No matter your palette choice - be it classic greys and blacks or sultry bronzes - the method for nailing the perfect smoky eye is the same. Choose 3 shades from your palette and apply the lightest shade to the inner corners of your eyes. Follow this by choosing a deeper shade for the centre of your lids. Finally, choose the darkest shade of the palette and apply to the outer corner of the eye and deepen your crease by applying it to the outer ‘V’ of your lid. STEP #2: Grab your eyeliner Apply a dark liner - be it grey, black, deep blue - to the upper lash line. For maximum impact, choose a liquid eyeliner. PONi Pegasus Liquid Eyeliner is effortless to apply and waterproof for a locked-in-place look. STEP #3: Add lashings of mascara What’s a smokey eye without dramatic lashes? Sweep on a few coats of PONi White Knight Mascara for the ultimate volume and length. Glossy eyeshadow The dewy trend of glossy eye shadow is one of the makeup looks showing no sign of slowing down. It’s high impact and takes a little know-how to master but oh so worth it! STEP #1 - Prime your lids A primer will help you create a smooth canvas to make the rest of your eye makeup application a breeze. Don’t have a primer? Use a little concealer instead. STEP #2 - Choose Your base Any eyeshadow formula can work as a base. A cream iridescent shadow that has a shimmer finish or, if you prefer powder, go for a metallic shade. Keep in mind that the colour can look more intense once you’ve topped it with the gloss. STEP #3 - Get Your Gloss On There are eye glosses out there designed especially for this look but you can get away with using a clear tube of lip gloss too. Just check it’s safe to use on your eyes. Grab a clean, dense eyeshadow brush and dab it into the gloss. Then carefully apply the gloss over your eye shadow. A little goes a long way so go easy on the application - you don’t want it to end in a sticky mess. Finish your glossy eyeshadow look with a few coats of mascara. Slim, minimal brows Ok, ok. We’re not talking about intentionally going for the over plucked, barely-there brows of the 90s. This is one of the makeup looks about working with what you’ve got. If your natural brows are lighter or on the thinner side, you don’t have to go all out creating thick, super styled brows. Polishing your natural brows, but not going overboard, is about keeping your look simple and balanced. Love a low maintenance look? This is for you. Step #1 - Fill in your natural arch with a pencil We LOVE brow pencils for creating a natural look, quickly and easily. Starting at the bottom of a clean brow, use short, soft strokes that mimic the natural hair to fill in any gaps. Focus on the sparse areas but don’t get heavy handed or try and fill in too far outside of your natural brow. Try PONi Brow Magic, it’s super easy to use and the universal shade suits everyone. Step #2 - Add a little volume with powder Eyebrow powder and pencil are a winning combination for easy, minimal brows. The addition of powder after pencil helps add the illusion of volume while keeping brows natural looking. Plus, it sets the pencil. Lightly dip the brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Finish the look by swiping on clear brow gel for long-lasting hold. We love PONi Brow Duo Powder and PONI Zebra Clear Brow Gel. The blurred lip Stuck for new makeup ideas? Meet the blurred lip. The bold lip’s cousin but a little more wearable. You still get a punch of colour without the high maintenance. Step #1 - Choose your hue and apply lipstick Like the bold lip, choose lipstick in a bright or deep hue. Apply your shade of choice to the centre of your upper and lower lip, focusing most intensity in the centre. Step #2 - Blur those lines The idea of this look is that it isn’t too perfect. Use a lip brush and gently smudge the lipstick along the edge of your lips. The goal is to keep the intensity of colour in the centre while creating a blurred effect along the outline. We wanna know how your experiments with these makeup looks plays out! Tag us @ponicosmetics