The 2000s brought us over-plucked, pencil-thin brows (we get chills just thinking about it) while the 2010s featured the dark and blocky brows of Instagram. So, what do the 2020s have in store for our brows? Welcome to the era of fluffy, brushed up brows! 

The soft, feathery brow comes off the back of the age of the big, bushy look (we have the gorgeous Cara Delevingne to thank for that), now with a more minimalistic and natural twist. As we have pared back our makeup in recent times for an effortless look that takes a fraction of the time (20 minutes on our brows is a big “no thank you”), the features that frame our face are no different. 

The best part? It is a look that compliments everyone! Of course, if you’ve naturally got full and lush brows, you’re already on your way! If years of over plucking has left you a little lacking in this department (love, we’ve all been there), brushed up brows are still very much on your horizon. You’re just going to need a liiiitle bit of a helping hand. Luckily, we’ve got you. 

How to Achieve Fluffy, Brushed Up Brows

Your secret weapon to master the art of fluffy brows is the humble spoolie. Grab your trusty Brow Magic and use the spoolie end to brush them up. The aim is to position the hairs in the perfect shape. Don’t worry about being too precious - the days of the over-styled brow are over so feel free to go wild. 

Now if you’re anything like us, you’ve got a few sparse areas that could do with some TLC. This is where the other end of the Brow Magic comes in. Fill in the gaps with this universal colour in short strokes to mimic hairs. Patchy brows are a thing of the past, if we have anything to do with it! 

Set and forget with the Zebra Clear Brow Gel. Brush the brows up and lock them into place all day. Now go bask in all of those compliments. Gigi Hadid ain’t got nothing on you. 

Brushed up brows pair perfectly with a dewy, natural makeup look. Although, if you’re into a look that packs more of a punch, don’t worry, the simplicity of the brushed up brows will make the rest of your look sing. 

Can I Make My Brows Grow Thicker? 

If the 2000s hit you hard and your brows are still quaking, you might need a helping hand growing out sparse brows. We’ve developed a tube filled with a magic potion (read: serum with heavily researched and proven ingredients) to help build thicker brows and lashes. The Lash and Brow Growth Serum contains biotin to stimulate keratin production and increase hair growth. Sign us up! 

It does require a bit of patience, but most people start to see results in just four weeks. And for goodness sake, stay away from the tweezers! We know it’s tempting to want to tidy up here and there, but trust us, putting the tweezers down will allow your brows to grow out and have their fluffy moment.

The brushed up brow look isn’t going anywhere any time soon, so grab your spoolie and brow gel and own it! Shop all of our brow products right here.