Transform Your Locks with esmi's Dry Hair Nourishing Balm

Do you struggle with dry, damaged hair? Look no further than esmi's Dry Hair Nourishing Balm! This balm is the ultimate solution for restoring your locks to their luscious best. This nourishing balm is rich yet lightweight, and works to hydrate, moisturise, and repair your hair from the inside out. Introducing, esmi's Dry Hair Nourishing Balm What makes this balm so special? It's all about the ingredients. Our unique formula contains a powerful combination of Coconut Oil, Sweet Almond Oil, and Argan Oil, which are bursting with fatty acids and Vitamin E. These ingredients work together to deeply hydrate and moisturise your hair, leaving it soft, silky, and shiny. But that's not all - our Dry Hair Nourishing Balm is also formulated with our trademarked Dry Hair Biome Blend. This powerful blend works to repair weakened strands and promote a healthy scalp microbiome, leaving you with bouncy, healthy-looking hair. Whether you have straight, curly, fine, or thick hair, our Dry Hair Nourishing Balm is perfect for all hair types and textures, including colour-treated hair. Plus, its lightweight formula won't weigh down your hair or leave any residue behind. So if you're ready to transform your locks and give your hair the nourishment it deserves, try esmi's Dry Hair Nourishing Balm today. Your hair will thank you!

Say Goodbye to Wrinkles with esmi's Ageless Hyaluronic Serum

Are you aware of the skin benefits of peptides? Peptides are chains of amino acids that form proteins in the body, including collagen, which is vital for maintaining plump, fresh, and youthful-looking skin. As we age, our collagen production slows down. However, incorporating peptides into our skincare routine can help to heal and stimulate our collagen-boosting processes, resulting in healthier and brighter skin. The Skin Benefits of Peptides At esmi skincare, we are thrilled to introduce our latest product, the Ageless Hyaluronic Serum. Our serum contains Acetyl Hexapeptide 8, a fascinating ingredient that can prevent muscle movement responsible for wrinkles. It can also enhance hydration and stimulate collagen production, making it an excellent non-invasive alternative to Botox. Additionally, Acetyl Hexapeptide 8 possesses water-binding properties and skin-restoring abilities, making it an essential component for younger-looking skin. Hyaluronic acid is another vital component of our serum. It can retain up to 1000 times its weight in water, making it ideal for reducing the appearance of fine lines and wrinkles, and plumping up your skin. When combined with peptides and other skin-loving ingredients, it creates a powerful serum that can help you achieve a radiant, youthful glow. If you are seeking to eliminate pesky wrinkles or keep your skin looking fresh and glowing, try esmi skincare's Ageless Hyaluronic Serum. Your skin (and confidence) will thank you! Take a look at our Anti-Ageing product range and bundle up to save money!

How You Can Embrace Equity This IWD

When Is International Women’s Day? International Women’s Day is celebrated on Wednesday 8th March, 2023. It’s a global day that’s been championing the social, economic, cultural and political achievements of women since 1911! Now is the time to think about what International Women’s Day means to you so you can shout women’s achievements from the rooftops and rally for women’s equality. How To Support International Women’s Day (IWD) The theme for the 2023 IWD campaign is #EmbraceEquity, something that isn’t just nice to have but has become a must have. It’s essential to understand the difference between equity and equality because even though they sound the same, they’re actually quite different. Equality is based on the idea that everyone should have the same advantage but equal opportunities are no longer enough. This is equity comes in, being inclusive and giving everyone what they need to be successful rather than taking a one-size-fits-all approach. It’s about understanding the fact that each person has different circumstances that can make it difficult to achieve the same goals. Living in a world that’s free of bias, stereotypes and discrimination means we celebrate our differences so equity simply becomes part of our DNA. We should all be empowered to be part of the solution as our collective efforts can make a positive difference for everyone.  Our society often discusses equity in healthcare, housing and education but what about our skin health? It’s our largest and most visible organ so feeling comfortable in your own skin isn’t a right that’s designed for certain kinds of people or certain skin tones. It’s a myth that all complexions need the same thing which is why Makeup Cartel has built an inclusive community that helps you see your skin. We continue to bridge the gap in skin health by formulating skincare solutions that nurture you to your fullest potential while meeting the needs of everyone, no matter your skin tone or gender.  Australia is a diverse country so we make sure that no one feels unseen or underrepresented because last we checked, everyone has skin! We share the passion and excitement that comes from valuing and supporting your differences whether you have melanin-rich skin or prefer a vegan lifestyle.  We’ve successfully championed women from the start thanks to our female founder Evette Hess who has developed a culture of supporting women, from applauding women in sport like Ash Barty to building a workplace where women thrive. Everyone needs to forge positive change by showing and celebrating their differences so take a moment to embrace equity this International Women’s Day.  How To Celebrate International Women’s Day We’re here to support the supporters so embrace equity this International Women’s Day with a free denim bag when you spend $99, perfect for filling with skincare products that celebrate who you are. Get the care you deserve with our award-winning Hyaluronic Hydrating Serum for all skin types, Gentle Gel Cleanser for men or Liquid Mineral Foundation for skin types I to VI. We also have qualified and caring skin specialists on hand that can help you understand your skin condition and recommend products based on the different needs of your skin health and tone.  Through advocacy, education and ingredient transparency we’re always here to make skincare more equitable so you can choose skin care that’s in your corner.

The Best Kept Anti-Ageing Skin Care Secret

When it comes to targeting the signs of ageing, it’s more than just fine lines and wrinkles. You want powerful anti-ageing skincare that also addresses dullness, uneven skin tone and pigmentation.  Here’s how you can unlock the secret to everlasting youth with cruelty-free and anti-ageing skincare. What Is A Hyaluronic Acid Serum For?  Hyaluronic acid is a naturally occurring substance in your body that provides hydration and plumpness to your skin. However, as you age your body produces less of it which can lead to thirsty skin with pronounced fine lines and wrinkles. We know it sounds too good to be true so you’re obviously wondering, how does hyaluronic acid work? Hyaluronic acid is considered a humectant, meaning it attracts and binds to water molecules from the deeper layers of your skin and the air. This serum contains Cube 3 Hyaluronic Acid, which is a broad spectrum hyaluronic acid rather than being a specific molecular weight and size, this means it acts harmoniously on a range of molecules just like when hyaluronic acid is naturally found in your body!  The benefits of hyaluronic acid include improving your skin texture, reducing the appearance of fine lines and wrinkles, boosting hydration and giving your skin a more youthful and radiant appearance. Anti-Ageing Skin Care Ingredients Fine lines and wrinkles are caused when collagen and elastin fibres break down and your skin begins to lose its elasticity and strength. Age isn’t a skin type so go deeper to naturally plump your skin with firming and ageless ingredients that can help to reduce the signs of skin ageing.  Acetyl Hexapeptide 8 As you age your collagen production begins to slow down, this is where Acetyl Hexapeptide 8 comes in. Also known as Argireline, these small chains of amino acids can boost collagen production, improve skin elasticity and reduce the appearance of fine lines and wrinkles. This peptide is considered the perfect non-invasive alternative to botox, softening muscle movements in your face that are usually responsible for fine lines and wrinkles.  Along with water-binding properties to improve your skin's hydration, introducing peptides into your skincare also encourages your body to use them to heal and stimulate collagen-boosting processes. This means you can kiss those fine lines goodbye and say hello to smoother and more youthful skin.  Watermelon Extract Watermelon extract is used for its high content of antioxidants, vitamins and amino acids which brighten your skin while also providing protection against environmental stressors. It also contains potent hydrating properties that encourage your skin to attract and hold onto moisture which smoothes your skin while reducing the appearance of fine lines and wrinkles. Silymarin Derived from milk thistle, this natural ingredient helps to regenerate your skin, boost elasticity and improve your skin's barrier function. Being high in antioxidant and anti-inflammatory properties, silymarin protects your complexion from environmental stressors like UV radiation and pollution that can damage and prematurely age your skin. Hydrolyzed Soy Protein Derived from soybeans, hydrolyzed soy protein is often used in anti-ageing skincare for its moisturising and nourishing properties. It’s rich in antioxidant protection meaning it can penetrate your skin to provide nourishment and elasticity to the deeper layers. This can help improve your skin's overall health and smoothness with a firming effect that diminishes roughness and wrinkles while plumping. Which Anti-Ageing Skin Care Is Best? This is the anti-ageing secret you’ve been waiting for, esmi’s Ageless Hyaluronic Serum! Environmental pollutants and free radical damage can compromise your skin, accelerating the appearance of ageing while deepening fine lines. This is where esmi’s Ageless Hyaluronic Serum comes in, to protect and smooth your skin so you can achieve that supple and luminous complexion you’ve been chasing. You’ll look and feel younger with a radiant glow that has heads turning, all thanks to the high-potency of skin-restoring properties and firming ingredients. The weightless water-based serum is packed with potent actives that work at a cellular level to reduce fine lines and wrinkles. Combining the best of science and nature, you can feed your skin with the natural anti-inflammatory silymarin for skin regeneration, watermelon extract for antioxidant protection and hyaluronic acid for bouncy and hydrated skin.  With a formulation of radiant anti-ageing actives and deeply hydrating properties, you’ll restore your skin with a natural and non-invasive alternative to wrinkle relaxants. The light and silky serum is suitable for all skin types but is the best hyaluronic acid serum for dehydrated skin or over-thirties needing an extra boost when it comes to rebuilding. Anti-Ageing Skin Care Routine The Ageless Hyaluronic Serum can be used daily as part of your skincare routine so make this the first serum you sweep across your face after cleansing with esmi’s The Uncomplicated Cleanser plus Anti-Ageing. You can then follow your usual anti-ageing skincare routine with our Firming Moisturiser and best-selling 24K Gold Nourishing Oil.  If you already love our Hydrating Hyaluronic Serum, use the replenishing blue gel in your morning routine and choose the ageless pink serum as a nourishing nightly skin treat.

Hair Serum vs. Hair Mask

We put our hair through a lot of stress with heat styling and exposure to the elements which can cause some serious damage. This means hair serums and masks have rightfully become an essential part of our hair care routines, but what’s the difference and do you need to use both? Let’s break down what hair serums and hair masks are so you can incorporate them in your weekly beauty and self care rituals. How does hair serum work? It’s common for dry, damaged hair to have flyaways and split ends which makes a hair serum your go-to frizzy hair treatment. It works by neutralising the negative static charge that causes frizz and prevents strands from splitting by hydrating hair follicles. Hair serum will also protect your hair from: Chemical processing thanks to colouring, perming or straightening. Heat damage from blow drying and heated styling tools. Environmental stress like sun exposure, pollutants, dust and photodamage. A good hair serum that’s packed with active ingredients will revive dull hair by infusing moisture into each hair strand and restoring hydration for ultimate strength and shine from the outside. As the serum makes your hair smoother and silkier, it also has a detangling effect that helps you manage unruly strands for a polished finish. How to apply hair serum? Hair serum is typically a leave-in product so it’s best applied to clean hair that’s still damp from shampoo and conditioner. Warm the serum between your hands for a few seconds to help it evenly spread through your hair then gently massage it into your strands by starting at the ends and slowly working your way up to the middle. A little goes a long way so this will make sure you don’t overload on the product and you’re only applying it to the part of your hair that needs it most. When you’ve finished, use a wide tooth comb to gently distribute the serum evenly from the middle of your strands down to the ends. A hair serum is the perfect pre-styling treatment to protect your hair from high temperatures so blow dry your damp hair as usual and add it to your morning ritual 3-5 per week. Which hair serum is best? The best hair serum is the one that nourishes your hair’s unique needs so you’re left looking sleek and shiny all day long. When it’s time for a reset on your hair care, go deeper with esmi’s Hyaluronic Hydrating Hair Serum. Reach for this weightless leave-in gel that’s just like one hairdressers use to protect your strands from damaging UV rays and styling tools. Bursting with active and botanical ingredients, it’ll increase hydration so you’re left with nourished hair that’s soft, smooth and manageable. Formulated with hyaluronic acid as well as tamarind, shikakai and coconut oil, it’s suitable for all hair types but works best on hair that’s dehydrated, damaged and dull.  Hair serum vs. hair oil So, what’s the difference between a hair serum and hair oil? Even though they have the same texture, they’re actually quite different! If we put our science coats on for one second, hair oil passes the cuticle and reaches the cortex of your hair strands to nourish and restore hair damage. Hair serum on the other hand, or bathroom shelf, adds gloss and reduces frizz to the outer layer of the hair so it doesn’t cause any changes to your hair structure. Hair serum vs. hair mask Well now we’ve got that cleared up, what’s the difference between a hair serum and a hair mask? A hair serum is gel or liquid in texture and contains active oils to create a protective layer between your hair and environmental stressors. The idea of a mask is to heal your hair so it’s thick and creamy to revive damaged hair while hydrating and nourishing for body and bounce.  What does a hair mask do? Just as a face mask works to nourish and hydrate your skin, a replenishing hair mask works in a similar way to boost the condition and health of your hair. They’re popular for controlling frizz, repairing damaged hair, increasing shine and manageability and restoring a healthier scalp balance. If your hair feels dull and lifeless then hair masks are a quick and easy way to instantly boost moisture for shine and softness. Your hair cuticles are open when you apply a hair mask so your hair will absorb most of the moisture, this means you’ll want a good mask that contains natural oils to nourish your hair and scalp. Even if your hair isn’t coloured or heat styled, it can still lose moisture from daily wear and styling so masks can dramatically improve bounce and condition while protecting from future damage.  Isa hair mask & conditioner the same? Unlike your daily shampoo and conditioner, hair masks have rich ingredients that are heavier in concentration and can reach further into the hair strand to heal damaged hair. We like to think of a hair mask as a deep conditioning treatment thanks to those concentrated ingredients that are meant to be left on your strands for longer to seal in moisture. Your regular conditioner is designed to be used after shampooing so it essentially adds a little moisture, detangles your hair and then is rinsed out. You’ll want to use a conditioner every time you wash your hair but using a hair mask just a couple of times a week is plenty, follow this ritual with a layer of Hyaluronic Hydrating Hair Serum to seal your cuticles and you’ll have luscious locks in no time.  Hair mask before or after shampoo? After shampooing, apply a generous amount of our creamy Hyaluronic Hydrating Hair Mask to damp, towel-dried hair. Our hair hack is that if you apply the mask to clean wet hair, you’ll notice a much bigger difference as wet hair absorbs ingredients better than dry hair. Depending on your hair type, you'll use about one tablespoon for shorter styles and almost two tablespoons for longer locks.  Gently massage it into your hair from the roots to the ends and leave it on for a minimum of 10 minutes. You’ll want to take a moment for your mask to sink in and absorb all the nutrients and antioxidants so don’t rush your treatment like you do your average shampoo or conditioner. Lovingly rinse your hair with warm water and make this treatment part of your self-care ritual by using 1-2 times per week. Can a hair mask be applied on your scalp? Your scalp is a continuation of the skin that’s on your face and body so if it’s stressed out you’ll likely notice dryness, irritation, flakes and itchiness. Scalp care means healthy hair which is why all esmi hair care products are formulated with our trademarked Hydrate Biome Blend, designed to support your delicate scalp microbiome and increase hair health without leaving you feeling heavy or weighed down. This means you can nourish your scalp, replenish lost hydration and balance oil production with a moisturising hair mask! If you’ve got a greasy scalp, you might want to think twice about a hydrating mask unless it’s been specifically formulated to absorb excess oil otherwise you may end up blocking your pores which only increases oil production.  Which hair mask should I use? Skip the fuss and mess of a DIY mask by treating yourself with esmi’s Hyaluronic Hydrating Hair Mask, your new bathroom bestie. Designed for you to take a moment for yourself and feed your hair with a lightweight mask for effortless body, bounce and shine. It’s packed with essential actives and lush botanical ingredients, so this colour-safe mask will protect your hair from UV and heat damage while hydrating dull and brittle locks.  Like our hair serum, it’s formulated with esmi’s trademarked Hydrate Biome Blend and is suitable for all hair types but you’ll see the biggest difference if your hair is dehydrated, damaged or dull.  Beauty is good for the soul so make sure you select a range of products that include the same active ingredients for everything to work together. If your hair is feeling dry then look no further than our Hydrating Shampoo and Hydrating Conditioner which are both formulated with hyaluronic acid.  Are hair products vegan? All esmi hair care products are vegan and cruelty-free which means our hair care products don’t contain any animal ingredients or animal byproducts, haven’t been tested on animals and don’t contain ingredients like: Beeswax Honey Collagen Lanolin Gelatin Keratin You’ll want to be good to your hair because you wear it everyday so shop esmi’s collection of hair care, treatments and bundles for hair that does the talking. 

What Order Should I Use My Skin Treats In?

Our collection of Skin Treats are team players, allowing you to mix and match and build a customised skincare routine. With an extensive list of face serums, facial oils and duo skin treatments, it can get confusing about which order is best to layer your Skin Treats.  What order do I layer my Skin Treats? Great question. The short answer is to start (after cleansing) with the water-based Serums, follow with Skin Mylcks and finish with Oils.  Download our Skin Treat Guide here. Keep it on your phone or in your bathroom!  

A Guide to Acne Pigmentation

Just when you thought you’d conquered your breakout, BAM, you’re left with blemishes as a not so subtle reminder of your acne struggles. Sure, they might not be pimples as such, but acne pigmentation can still be just as frustrating. Plus, they can sometimes hang around for far longer than that pimple ever did. So, today we’re discussing how to fade acne pigmentation for a clear and bright complexion. Sign us up, please!  What is acne pigmentation?  Let’s take things back a step. Hyperpigmentation is a discolouration of the skin and can be categorised into three main types: melasma, sunspots and post-inflammatory hyperpigmentation. It’s that last one that we’re most interested in today. Post-inflammatory hyperpigmentation is usually flat and white, pink, red or brown in colour. Hyperpigmentation can happen to anyone, but is more common in those with medium to darker skin tones.   Post-inflammatory hyperpigmentation appears after a wound (acne) has healed. In the healing process, the body triggers an excess of melanin production, hence the discolouration. Contrary to popular belief, pigmentation from acne is not the same as scarring. Although it might leave a mark, it doesn't damage the follicle; if it did, that would result in a raised scar. So, what you might initially think is acne scarring, might actually be post-acne pigmentation.   How long does acne pigmentation last? Well, the bad news is that without active treatment, it can last anywhere from 6 months to a year. The good news is there are a few acne pigmentation treatments that can speed up this healing process.   Difference between post-inflammatory hyperpigmentation & post-inflammatory erythema  Post-inflammatory hyperpigmentation (PIH) and post-inflammatory erythema (PIE) are two distinct skin conditions that occur as a response to inflammation or trauma. PIH Characterised by the darkening of the skin in affected areas, resulting from an overproduction of melanin, the pigment responsible for skin color. This excess melanin production occurs following inflammation or injury and leads to the formation of flat, darkened patches or spots on the skin, varying in color from light brown to deep brown or black. PIE Manifests as red or pinkish discoloration on the skin, caused by the dilation of blood vessels during the inflammatory process. Unlike PIH, PIE does not involve increased melanin production, and the affected areas remain red or pinkish rather than darkening. Both conditions commonly arise from skin injuries, acne, burns, cuts, eczema, or other inflammatory skin conditions. Although PIH and PIE may gradually fade over time, they require different approaches for management and treatment due to their distinct underlying mechanisms.  How to fade post-inflammatory hyperpigmentation  Speaking of speeding up that healing process, there are a few key ingredients and products you should be on the lookout for. Specifically, niacinamide, vitamin C and A, and retinoids. Really, anything that boosts collagen production to plump the skin and promote new skin growth and repair is going to be your best friend.   The Hyaluronic Hydrating Serum is a beautifully hydrating serum that boosts radiance and, thanks to niacinamide, brightens the skin and lifts hyperpigmentation. Niacinamide boosts collagen production to help heal the skin, and regulates oil production to limit the amount of acne appearing in the future. After all, prevention is always better than a cure.    Another treatment for acne pigmentation is the Anti-Redness Minty Green Smoothie. This anti-redness serum cools and heals damaged, red skin with potent anti-inflammatory, antioxidant and hydrating properties. This makes it ideal for when acne is active, as well as after it clears and you’re left with pigmentation. That’s all thanks to arnica, a healing herb, and our favourite, niacinamide.   The Pomegranate Brightening Serum is a star when it comes to lifting acne pigmentation and brightening the skin (clue’s in the name). That’s all down to how rich it is in vitamin C. In the wonderful world of brightening ingredients, vitamin C is a clear favourite. The reason for that is three fold; it can help to inhibit melanin production (remember, the thing that causes pigmentation in the first place), it is an antioxidant (meaning it fights free radicals which damage skin cells and break down collagen), and it is a key component of collagen production.   Retinol is a secret weapon for battling discolouration, and as far as acne pigmentation treatments go, it’s pretty hard to beat. Retinol (derived from vitamin A) speeds up the skin cell turnover rate to reveal new skin and subside pigmentation faster. Our Encapsulated Retinol range effectively exfoliates the skin and stimulates collagen production. Start with Level 1 and use a pea-sized amount every second night. Once you have finished your bottle of the lowest concentration and you no longer notice any redness, you can move onto the next level.   If you’re playing the esmi drinking game at home, you can take a shot because we’re about to talk about the importance of sunscreen again. Hey, it’s really, really crucial! When it comes to pigmentation from acne, exposure to the sun can make discolouration appear darker and slow down the fading process. Make sure you start each day with a layer (or two) of the Skin Shield Natural Sunscreen, to avoid undoing all of the great work you’ve done with your other skincare products.   Fading acne pigmentation can be easy with the right products. Luckily, our skincare experts know just the ones, so chat to them if you need an extra helping hand clearing up your complexion. Otherwise, shop our range of brightening products here.  

The Benefits of Vitamin E for Your Skin

If you want to be a gold star beauty student, you’ll need to learn your ABC’s. Nope, not the ones you learned in preschool, we’re talking about the ABC’s of skincare. All of the ingredients you need to know about to find your skincare soulmates. Today, we’re covering E, specifically, all things vitamin E for skin. What it is, how it works and why you’ll love it. Settle in, this is a good one!  What is vitamin E?  The smarty pants in the skincare world will often refer to vitamin E as Alpha-tocopherol, but that’s a mouthful so we’re just going to stick with good old vitamin E. It has been a staple in the skincare world for over 50 years.   One key thing to note with vitamin E is that it is oil-soluble. This makes it amazing for dry and even combination skin, but tread lightly if you have oily skin.    Vitamin E can be produced synthetically, but is also found naturally in avocado and most commonly in shea butter (fats extracted from the nuts of a shea tree). It’s no secret that we’re big fans of the natural version, and you’ll find it in quite a few esmi products. But we’re getting ahead of ourselves!   Vitamin E benefits for skin  Now that we’ve got what it is down pat, is vitamin E good for the skin? An excellent question and we have some good news - it is amazing for your skin! The vitamin E benefits for skin can be broken down into three main areas; it is moisturising, protective and a great antioxidant.  🌀 Moisturising   Probably vitamin E’s biggest claim to fame is how deeply nourishing and moisturising it is. Vitamin E is a humectant, which means it draws in water from the environment to the skin cells and helps to keep them hydrated. If you have dry skin, no doubt you’re already a vitamin E fan. You’ll notice the almost immediate relief when you apply vitamin E products and see how they smoothen and moisturise the skin.   The other key component of the moisturising equation is retaining moisture. Vitamin E is also an emollient, which means it traps water in the skin. It forms a kind of barrier around the outer layers of the skin, like a wall that keeps moisture where it should be; in your skin cells giving you a gorgeous, plump glow.   It will also help to soothe any inflammation brought about by dryness. Flaky skin? With vitamin E, we don’t know her!  🌀 Protective  Think of vitamin E as your skin’s little warrior, protecting cells from moisture loss, but also sun damage. It is a photo-protectant so it helps to absorb a small percentage of UVB rays. But, and it’s a big ‘but’, this doesn’t mean you can ditch the sunscreen. Vitamin E cannot protect against UVA rays. That said, it does mean that vitamin E and sunscreen make the perfect couple, kind of like Bennifer.   🌀 Antioxidant Properties  To round out vitamin E’s triple threat, it is an incredible antioxidant. That word is thrown around a lot in this industry, but what is an antioxidant? Put simply, it means the product fights free radicals - the bad guys that can come from pollution. They are rogue molecules that attach themselves to skin and collagen cells and cause damage. Basically, we definitely don’t want them anywhere near our skin and vitamin E helps to keep them away. If you’re trying to slow down signs of ageing (and let’s be honest, who isn’t?), vitamin E is a must.   Products with Vitamin E  Here at esmi, we’re captains of the vitamin E fan club. That’s why you’ll find it in quite a few of our little beauties.   A super luxe Skin Treat like the 24K Gold Nourishing Oil is a dream for dry skin. It is non-greasy but rich in moisturising and antioxidant ingredients, one of course being vitamin E. It will give you a youthful complexion with the kind of glow that has to be seen to be believed. It will protect the skin barrier to keep all of the goodness locked in and actually smooth fine lines!    For days when your skin is feeling extra dry and you need a super dose of TLC, the Ultra Nourishing Booster Mask is going to answer your prayers. It contains shea butter, a great source of vitamin E, to repair and protect. It reduces any signs of inflammation that you’ll often see in dry skin. Put on Real Housewives and let it work its magic.   Vitamin E is a favourite among skincare lovers and it’s pretty easy to see why. It is deeply moisturising, protects the skin and fights off free radicals. If you have any other questions about vitamin E or which products you should be trying, chat to our skincare consultants - they’re more than happy to help!  

Skin Health

The Relationship Between Cell Turnover and Acne

Our skin can do some amazing things; it can heal itself after a cut or a burn, and grows with us as our bodies change shape (which is even more amazing when it expands to make room for a little person). One of the other very cool things it does is shed the old skin to make room for fresh, glowy skin. That’s thanks to the skin cycle, otherwise known as skin cell turnover or the skin renewal cycle. If you’re currently struggling with acne or have the scars to show for your past struggles, boosting cell turnover is something that just might change your skin.   What is Skin Cell Turnover?  Our skin sheds dead cells naturally every 30 days or so. The fancy dermatologists in their lab coats like to call it desquamation, but because that’s a bit of a mouthful, we’re going to call it the skin cycle. One thing to note here though, is that the 30 day timeline is just a guide, everyone is different and it tends to get longer as we age.   Every skin cycle, your skin replaces old cells with younger ones to keep up that gorgeous glow, and heal any breakouts or imperfections, all the while removing anything that might be clogging the pores. These new skin cells are created in the deepest layer of the skin (known as the basal layer). Slowly but surely, they move towards the surface until they too are shed when they become inactive, or as it is more commonly known, die.   Like most things to do with your skin, cell turnover can be helped or hindered by your diet, hormones, sleep, stress, sun exposure and of course, your skin care.  How Skin Cell Turnover Affects Acne  If you have oily and acne-prone skin, your skin’s natural ability to slough dead skin isn’t going to be as effective as other people’s. It’s what is known as retention hyperkeratosis. When our skin cells are not replenished and dead skin isn’t removed, this makes for a happy environment for bacteria and dead skin cells to build up and clog your pores, making the perfect setting for acne.   As the dead skin and sebum become trapped and build up inside the follicle, an ineffective skin cycle struggles to clear them out and the acne problem only gets worse. That’s why stimulating a faster skin cell turnover rate is going to be a miracle worker to help clear pores.   And let’s not forget about acne scars! Boosting the skin cell turnover will help to lift pigmentation and fade those annoying acne scars. Those younger (importantly unscarred) skin cells will replace the pigmented one for a clearer and more even skin tone.   How to Boost Cell Turnover   While your skin will naturally complete a skin cycle with new cells, there are things you can do and products you can use to put a little pep in its step and boost the cell turnover process.   One of the most common ways to kick cell turnover into hyperdrive is exfoliation. Our Gentle-Foliants contain both physical exfoliants (eg. Polynesian sand) and chemical exfoliants (eg. papaya enzymes). Enzymes help to resurface the skin and promote cell turnover by dissolving keratin and lifting dead skin. This will help to bring new skin to the surface and unclog pores - always a win!   Speaking of exfoliation, glycolic and lactic acids (collectively called AHAs) are the stars of the cell turnover game. They help to break down and remove dead skin and fade acne scars by brightening your complexion. The Detoxifying Exfoliating Charcoal Serum detoxifies concerns of congestion and dissolves dead skin by speeding up the skin renewal process. This really is a dream if you’re suffering from acne and blackheads.   Retinol is another one of those ingredients that works wonders to boost cell turnover. It increases the rate of the skin cycle and controls oil production, which is all very good news for anyone who has acne-prone skin. Our Encapsulated Retinol is unique as it releases the active ingredient deeper in the skin, for maximum results and minimum sensitivity. A bit clever if we do say so ourselves!   Vitamin C is a brightening favourite in the skincare world as it is a potent antioxidant, speeds up cell turnover, increases collagen production and inhibits melanin - see ya acne scars and dark spots! The Pomegranate Brightening Serum is rich in vitamin C for those skin boosting benefits we all love to see.   Keep in mind, boosting skin cell turnover can make your skin more photosensitive, which is just a fancy way of saying don’t forget to use your sunscreen every day!    Yes, it is absolutely possible to speed up skin cell turnover and send acne and scarring packing thanks to a little know-how (and the right products). If you want to know more about how to make your skin cycle work for you, chat to our skincare experts today!  

New Year, New You: Detox and Renew Your Skincare Routine

It’s coming into the new year and we know new years resolutions and goals are going to be made. As they should... Who wouldn’t want to go into 2023 with a new lease on life?! But, why don’t we have the same outlook when it comes to skincare? Detoxing and renewing your skincare routine might just be what the doctor ordered in 2023. If your routine has been the same since 2020 (oh gosh let's not think about it) or you’re finding that your products just aren’t working as well as they used to that’s okay (and normal).  The next step is to figure out which products are going to be beneficial for you and your overall skin health in the new year. Some trial and error may come into play here, but the esmi team has collated some handy tips on which products to try for a total skincare detox.  What does skincare renewal actually mean? Skincare renewal means assessing your skincare routine and seeing if it properly serves your current skin concerns and goals. With skincare renewal you can completely overhaul your skincare routine, or do a skincare detox by swapping out a few products. At esmi, we prefer the latter. It's also important to remember that skincare renewal is all about you! A skin detox might also enhance your self-care routine and mood which can contribute to overall well-being, rather than focusing specifically on results.  Whatever your skin goals are for 2023 let's delve deep into how skincare detox and renewal can help you achieve them!  How to start your skincare detox Start your skincare detox by laying out all your current skincare products — yes even the ones that are your holy grail and you can’t bear to part with. Then, pick up the ones you have had forever (and probably repurchased multiple times) and see if the ingredients still align with your skin goals.  If your skin is oily, but now there are a few fine lines you want to minimise, maybe you need to reconsider your product choice. Or, if you have moved somewhere new where there is a totally different climate, a change in which products you use most might be needed.  Once you have aligned your current products to your skin goals (this might require some ingredient research), start to think about which new products you might want to add to create the best skincare routine for you.  Adding in facial sunscreen when your other new year's goal is to go for daily walks could be an option. Alternatively, if your skin has begun to look pigmented, a brightening serum might be the way to go. Knowing how your skin is changing and developing over time is key when adding in new products and finding that true skin renewal. The best products to change up for a new skincare routine But, which products are best to change up? If you want to do a full skincare detox, it might be wise to focus on a few products at a time — this ensures your skin doesn’t get overwhelmed with new products. We’ve picked out our recommendations on which products are best to change up for a strategic skin detox.  New year, new cleanser As far as cleansers go, our Cleanser range is by far the best cleanser for your face when you want to target a specific skin concern. If you are currently using our original Uncomplicated Cleanser and want to align it with a new skin goal, we have options for detoxifying, anti-redness, brightening and anti-ageing that can work for many different skin types. Your skin may have also become more sensitive over 2022 so you need a cleanser that can keep your skin in check. In 2023, why not try our Probiotic Skin Mylck Cleanser specifically formulated for sensitive skin?  Ensuring your cleanser (the base of your new skincare routine) is working for your skin in 2023 is the goal — and with our range of cleansers, esmi can get you there.  Serums & oils Following up your cleanser with a serum or oil (or both!) can make all the difference with a skincare detox. Introducing new active ingredients to your skin can aid results and speed up the process when detoxifying your skin. Adding one of our Skin Treats to your new skincare routine that aligns with your new 2023 skin goals is a great way to incorporate a new product without changing your routine too rapidly.  Our favourite esmi Skin Treats include: Hyaluronic Hydrating Serum for added hydration 24K Gold Nourishing Oil with anti-ageing properties  Anti-Redness Minty Green Smoothie for acne-prone skin Probiotic Skin Mylck for sensitive skin Exfoliants & face masks Want to create new skincare rituals but don’t want to change your daily routine too much? Adding in a targeted Gentle-Foliant or Booster Mask 2 to 3 times per week could be the key to a successful skincare revamp for 2023.  Our Gentle-Foliants (our name for exfoliant) is a new kind of exfoliant product as it treats the skin with kindness and doesn’t strip the face. This creates balanced skin that won’t be harmed because of a harsh texture. Similar to this is our Booster Masks which target key concern areas to brighten, smooth, calm and hydrate skin.  Best of all both our Gentle-Foliants and Booster Masks are all targeted to one concern so you can add the perfect on for you to your revamped skin routine! Creating a new skincare routine with us!  The esmi could write all day about how your 2023 skincare renewal could happen. However, it’s not up to us — it's up to you! Knowing what your skin goals are and what skin concerns you want to address most will allow you to properly do a skincare detox.  Choosing the best products for your skin goals is a must and if you need a little extra guidance speak to our skin specialist team on live chat! They are happy to help with any product questions or create a whole new skincare routine. You can also always go to our skincare quiz for extra information if chatting to someone isn’t your jam.  Happy New Skincare Routine — let’s make this skin year the best yet! 

Is Your Skin Purging?

So, you’ve just gone out and bought a whole bunch of new skincare products and you can’t wait to get all of that good stuff on your face. You lather on serums and acids only to wake up and, what the heck? Your skin is breaking out worse than when you were 13! It might be a little something called skin purging. Don’t worry, it is not as scary as it sounds! Let’s dive in… What is Skin Purging? When your skin purges, you’ll see a bunch of new breakouts in a short period of time. Do you want the bad news or the good news first? The bad news is that skin purging is a real (and very annoying) issue and makes your skin look worse before it gets better (sorry). Now for the good news! It happens when you start using a new skincare ingredient that brings all of the toxins and congestion to the surface of your skin so it can be cleared out. Your skin is how your body removes toxins, so all of those microcomedones (just a fancy word for blackheads and whiteheads) have their moment in the sun. When an ingredient speeds up cell turnover and detoxifies, the end result can be temporary acne but it means your skin is working to clear itself. Some of the main culprits include retinoid, AHAs and BHAs, pretty much any product that works to clear the skin and increase cell turnover. So don’t stress, it is all for a good cause and usually a sign that your product is working! It usually presents itself as a regular breakout. How long it lasts really depends on the person (sorry we can’t give you a more concrete answer!) but typically resolves itself within 4-8 weeks. A standard breakout can last longer than this so there’s another bit of good news for you! How to Tell the Difference Between Skin Purging and a Breakout The key way to tell if your skin is purging or if you’re experiencing a good old fashioned breakout is if you’ve recently started using a new product, especially one with those skin resurfacing and acne-fighting ingredients (such as salicylic acid). In this case, the purging can be a sign that you’re onto a winner with your skincare. Taking note of the active ingredients in your new products can help you put two and two together. Another telltale sign of a purge? It is an accelerated process of clearing the skin, so it won’t last as long as a breakout (phew!). If you’re seeing pimples and haven’t started using the cheeky little ingredients we’ve talked about, the bumps are likely a breakout, caused by trapped oil in the pores. That’s when you’re going to want to break out those acne-fighting superhero products. ​​If that 8 week mark passes and your pimples aren’t showing any signs of packing up, visit a dermatologist or naturopath if you’re concerned you may be having a negative reaction to a product or aren’t sure how to clear up your skin. How to Stop Skin Purging So by now you’re probably wondering, “how do I kick skin purging to the curb?” We hear ya! The best advice we can give you is a little sprinkle of patience and self love. As we’ve mentioned (we know, we’re a broken record by this point), your purge should start to clear at that 8 week mark. So deep breaths, more often than not, your skin will start to calm down and look clearer than ever. As strange as it may seem, you’re going to want to stick to your products and skincare routine, as purging is a sign that your skin is detoxing, which is a major plus! It means those little beauties are working. But if you’re looking to speed up the process, follow the age-old acne checklist: don’t touch your face, clean your phone and pillowcase regularly, stay clear of too many harsh products and always, always apply SPF, like our Skin Shield Natural Sunscreen. Skin purging may still feel irritated and sensitive so please show your skin a little TLC and be gentle. That means chilling out on the physical exfoliation. In other words, don’t strip your poor skin raw. Speaking of being gentle, if you’ve got sensitive skin, starting slow with one product at a time can reduce the likelihood of skin purging. Overloading skin of any type, especially sensitive, is a recipe for disaster. Baby steps! If you’re not sure whether you’ve got a purge or breakout on your hands, or you simply want to know how to leave purging at the door, chat to one of our skin consultants.

Why Skin pH Is Important

Allow us to take you back to year 10 science for a moment and talk about pH levels. We know, we know, it’s not the sexiest topic but it is a crucial component of the overall health of your skin. If you’re experiencing skin issues, there’s a good chance that pH level imbalances are to blame. Listening now? Yeah, we thought so. Alright let’s dive right into the ins and outs of pH levels. What is pH? pH stands for potential of hydrogen and in a nutshell, refers to how acidic or alkaline something is. pH is a scale that goes from 0 (very acidic) to 14 (very alkaline). For reference, water sits smack bang in the middle of the scale at 7. Skin is slightly more on the acidic side of the scale (don’t worry, that’s a good thing!) with most adults sitting around 4.7 - 5.75. If you’re at the 5.5 mark, call yourself Kourtney Kardashian because sis, you are living your best life. Areas of the skin that are less exposed typically remain more acidic, but your face can creep onto the alkaline side, which is where issues can arise. Why is a balanced pH so important? Having skin on the more acidic side might seem counterintuitive, but it is actually imperative for maintaining a little something called the ‘acidic mantle’. Think of it as the barrier that keeps nasties like allergens and pollution off your skin, prevents bacteria growth and helps retain moisture. You’re going to want to keep that little beauty happy. If your skin pH rises above a 7, the acidic mantle is going to become grumpy. Skin with an imbalanced pH level loses water and dries out quickly, which can be one of the leading causes of premature signs of ageing, and here at esmi, we don’t stand for that! Speaking of fine lines, a disrupted acidic mantle has a harder time fighting off free radicals which only adds to wrinkles. More alkaline skin can also increase sensitivity which can lead to irritation. On the other end of the spectrum, skin that is too acidic can cause increased oil production. So yes, that’s why a balanced pH is so important. How do you know if your balance is off? If your skin is feeling drier than the Sahara and more sensitive than a toddler without a nap, you’re likely suffering from alkaline skin. Like we said, this might be leading to signs of aging and sensitivity. On the other hand, if your skin is looking like an oil slick a couple of hours after cleansing, you might be experiencing skin that is too acidic. Hey, it’s a balance! What can affect your skin pH? There are definitely some no-no’s to avoid when you’re trying to keep a balanced pH level in your skin. Take notes because these next few things can throw your whole balance out of whack. Pollution is a massive one. If you’re a big city dweller, you’ve got higher exposure to pollution which can break down the acid mantle which if you’ve gotten this far, you’ll know is super duper important. Excessive washing can alter the skin’s barrier functions and once it becomes damaged, it can take up to 14 hours to restore. Using alkaline products can also cause issues. Don’t be fooled by that squeaky clean feeling - this is a major red flag and tells you that your cleanser’s pH level is too high. Cleanse 1-2 times a day with a pH balanced cleanser (we’ll get into that later). It is no secret that UV rays are something you simply don’t want near your skin if you can avoid it. Excess exposure can weaken the protective acidic mantle which can cause pigmentation. Now if someone could please pass the sunscreen. As always, the food we put into our bodies affects our skin, including the very temperamental acidic mantle. Just to complicate things, whilst our skin should be slightly acidic, our internal pH levels should be slightly alkaline (balance, right?). This will make sure your mantle is thriving. Reach for leafy greens as often as you can. Did someone say kale smoothies? Of course, like everything in life, our biology and age also factor into our pH levels. Keeping an eye on the above and having a good quality skincare routine can keep things in check. If you take anything away from this, it is to please, please not use a body bar soap or harsh foaming cleansers, otherwise you risk stepping into alkaline territory. Instead, there are some fantastic products that will keep your acidic mantle happy and healthy. Products for a balanced pH level Our Uncomplicated Cleanser is beautifully pH balanced and not at all stripping so you won’t be left feeling dry or with that dreaded squeaky clean situation. When it comes to exfoliants, there is a Gentle-Foliant for you, no matter what end of the spectrum you’re on. If you’re a little acidic (on the oily side), our Sea and Salty Sand Gentle-Foliant is going to make your exfoliation and pH dreams come true. If you’re bordering on alkaline (with a dryer edge), the Rose and Bamboo Gentle-Foliant will remove excess skin while keeping things calm and moisturised. Of course, no skincare routine would be complete with the Skin Shield Natural Sunscreen to keep your acidic mantle protected while it protects you! If you want to know more about where your skin sits on the pH scale and how to keep things balanced, chat to our skincare experts.

Why is My Skin Peeling?

Our ideal spa day would not be complete without a peel, but the kind of skin peeling we’re talking about today is just about the last thing anyone wants! It can be a real pain (in the literal sense) and unlike a spot here or there, dry, flaky skin on the face can be difficult to cover with makeup. Plus, it can feel irritating and downright uncomfortable. That’s why nipping it in the bud is so crucial. Before you know it, you’ll have skin like a baby’s bottom! What is Peeling Skin? Believe it or not, skin peeling on the face isn’t always a bad thing. When the outer layer of skin (the epidermis for skincare nerds like us) sheds, it is a sign that your skin is healing from damage and is being replaced by healthier, new skin. Majority of the time, peeling occurs after sunburn (as if you needed another reason to religiously apply sunscreen), when you have dry skin and when you suffer from eczema. The area affected might feel dry, itchy, painful and be a little red. Alright, now that that’s out of the way, let’s talk about how to get rid of flaky skin. Causes and How to Soothe Peeling Skin Sunburn Even though you apply sunscreen everyday, and reapply with prolonged sun exposure (Right? Right??), the fact is that sometimes sunburns are unavoidable. As most of us would know, after the burn comes the incredibly annoying peeling. Painful, itchy and not so cute - a total pain in the butt. When the top layer of the skin becomes damaged, collagen breaks down and causes the skin to pull apart, prompting this super not fun process. Now let’s start with the obvious: avoid scaly skin caused by sun exposure by lathering on a thick layer of the Skin Shield Natural Sunscreen. If you’ve crossed over into flaky territory, calm the skin with the Anti-inflammation Mint Gel Booster Mask. It will soothe irritated and peeling skin on the face. Then, top it off with the Probiotic Skin Mylck plus Hydration to restore the damaged skin barrier and increase hydration. Dry Skin If you’ve got skin on the dryer side, you’re going to be more susceptible to cracking and peeling (We feel for you!). Dry skin has a skin barrier that is compromised, meaning it can't retain moisture and oils so well. In other words, all of the good stuff that keeps your skin plump is exiting stage right. To avoid making the situation worse, avoid harsh products and boiling hot showers - they are only going to strip even more moisture out of your skin and make the flaking problem worse. When it comes to your skincare routine, go for the most luxe, moisturising products around. Luckily, we know just the products! Our ​​Ultra Nourishing Booster Mask is packed with moisturising ingredients like shea butter and coconut and almond oils. Your thirsty skin is going to love them and start to heal any skin peeling on the face. Then dab on a few drops of the Hydrating and Nourishing Acai Duo for peak moisture. The wonder ingredient is provitamin B5, which is a natural skin healer and protector - say “see ya” to dry, flaky skin! Eczema and Contact Dermatitis Eczema is a term for a bunch of skin conditions that cause red, dry skin and, in many cases, that damn flaking. While there’s no cure (cue eye roll), there are things you can do to help heal irritated and peeling skin from these conditions. Contact dermatitis, in particular, occurs when the skin comes into contact with chemicals that cause an allergic reaction. If you know you’re prone to reactions, always (always!) patch test products before lathering them all over your face. Another hot tip? Stick with natural and gentle products that aren’t going to exacerbate the situation. Speaking of, our Hyaluronic Hydrating Serum plumps the skin, and the niacinamide (Vitamin B3) works to restore damaged and peeling skin on the face, making it perfect for giving flaky skin the flick. For a super boost of nourishment, use a few drops of the 24K Gold Nourishing Oil. The trio of coconut, jojoba and avocado oils are excellent moisturisers and this skin treat is rich in skin-saving fatty acids. To find out more about the cause of skin peeling and what products are going to send it packing, book a free skincare consultation with one of our experts!

What Are Parabens in Skincare?

“Parabens” - it’s one of those words that gets tossed around in the skincare world but do you actually know what they are? Or is it a bit like inflation where you don’t know exactly what it is but at this point you’re too embarrassed to ask? Just us? Don’t worry, we’ve got you! We’re going to take you through what parabens are and why you should be studying your products’ ingredients list to look out for them. After all, ​​looking at the ingredients before purchasing your skincare is all well and good, but when you have no idea what those confusing words mean it’s about as useful as an underwater hairdryer. What are Parabens? In a nutshell, parabens are a group of chemicals used as preservatives in cosmetics and skincare products. You’ll even find them in most packaged foods you eat! They’re added to cosmetics to reduce the growth of harmful bacteria and extend the shelf life of the product. Parabens in skincare fight off fungus and bacteria which sounds great, but they have a dark side as well, which we’ll get into a little later on. Parabens are common in a range of products, from moisturisers, to face and body cleansers, to sunscreens and makeup. You can spot a paraben a mile off just by taking a look at the ingredients list. The most common parabens are listed as butylparaben, methylparaben, ethylparaben and propylparaben. For those of you following along, you’re looking for anything that has ‘paraben’ at the end. You might have guessed it by now, but with esmi Skin Mineral’s natural approach to skincare, we’ve ditched all of the parabens from our products. Let’s talk about why… Are Parabens Bad for your Skin? While parabens might mean a longer shelf life for your products, the issue arises when the parabens penetrate the skin. In fact, parabens accumulate in the fatty tissue of humans and currently, there is very little regulation around parabens in skincare. Okay, take a deep breath, you’re not going to start growing a third arm, but it is worth taking note of how parabens can affect you and specifically, your skin. The most common side effects you’ll see when overloading on parabens is dryness and sensitivity. One study actually showed that ethylparaben, when used as an antifungal agent, can make the skin more susceptible to allergic reactions and dermatitis. Reactions to the overuse of parabens can be especially bad if you have eczema, psoriasis or other skin irritations. Now for the good news: there are a range of effective alternatives to artificial parabens that are kinder to your skin. Phenoxyethanol is the most widely used alternative (and one we love) that is safer than parabens. It is way more gentle than most preservatives and it is how we keep our esmi products on your shelf for longer, without bacteria growth, of course. The best part? It’s gentler properties mean it rarely causes skin irritation or allergic reactions, unlike its mean cousin paraben. Other amazing paraben alternatives are oils and extracts from plants that offer antibacterial properties. Kakadu Plum is just one example of a plant-based preservative that works a treat. It has been used for its antimicrobial and anti-fungal properties for generations and here at esmi, we’re big fans. Our brightening products like the Pomegranate Brightening Serum are packed with Kakadu Plum for its brightening and preservative properties. Parabens and the Environment The impacts of parabens don’t just stop at your face. When you wash products off your face and they go down the drain, they too can have seriously damaging impacts on the environment. The overuse of parabens in skincare particularly impacts aquatic life - it is not just the straws and plastic bags turtles have to watch out for! Scientists are now reporting that parabens are showing up in the tissue of marine life. While it is too early to say exactly what the impact of parabens is on wildlife, they are on the rise and their presence in the environment and surface water has increased. Needless to say, that has experts concerned. At esmi, we of course want to create products that transform your skin in the best possible way, but without throwing the environment under the bus in the process. We know doing both is possible because, well, we’re doing it - one paraben-free product at a time! Check out the esmi ingredients for information on what is in our products, or get in touch with a skin consultant here for more information.

A Guide to Lactic Acid in Skin Care

Lactic acid - don’t worry, it’s not nearly as scary as it sounds! In fact, it can have some pretty powerful skin benefits like clear, glowy skin, and isn’t that what we all want, right? So, if you want to know more about lactic acid for skin, you’ve come to the right place. What is Lactic Acid? You might have heard us talking about alpha-hydroxy acids (AHAs). Well, lactic acid is a type of AHA, but not as strong as others like glycolic acid. As the name suggests, it comes from fermented lactose - yes, like the lactose found in milk, but don’t worry, you’re not going to smell like sour milk all day. Like all AHAs, lactic acid skincare is a chemical exfoliant that removes dead cells sitting on top of the skin. It is a magic ingredient that will give you skin smoother than a baby’s bottom. If you’ve heard of people taking milk baths (count Cleopatra as a fan), it is basically the same concept. Benefits of Lactic Acid for Skin Lactic acid, like other AHAs, is a powerful exfoliant. It works to dissolve the bonds of old skin cells on the top layer of the skin to reveal newer, smoother skin. Lactic acid increases cell turnover to give you that ‘Instagram IRL’ glow. Lactic acid can also treat a range of skin concerns like acne, congestion, hyperpigmentation and fine lines. You see, by sloughing away the top layer of dead skin, pores are decongested, minimising the risk of acne. If you’ve found yourself with acne scars (as if the pimples weren’t bad enough), lactic acid is going to help to brighten any pigmentation by letting new skin shine through. What you might not expect, is that lactic acid can lead to thicker, firmer skin as it promotes the production of collagen - the good stuff that keeps your skin plump and elastic. It also allows products to better penetrate the skin, leading to increased hydration. More collagen and hydration means fewer fine lines and wrinkles. How to Use Lactic Acid Skin Care Being a chemical exfoliant, lactic acid comes with a few guidelines in order to safely get the most out of it. While lactic can be safer for sensitive skin than most AHAs, it still pays to tread carefully. If you notice any skin irritation like redness, burning or itchiness, step away from what you’re using. Very mild symptoms may appear the first time you use lactic acid, but if they continue, time to try a lower percentage or avoid it altogether. We recommend starting your lactic acid journey by dabbling just a couple of times a week, then work your way up to 3-4 times a week, just so your skin has time to adjust. Using AHAs can make your skin more susceptible to UV damage, which is why we always recommend using lactic acid products at night and never, ever skipping your Skin Shield Sunscreen in the morning. On a more positive note, lactic acid plays nicely with hydrating ingredients like hyaluronic acid and niacinamide, so don’t forget to grab your Hyaluronic Hydrating Serum for radiance like no other. Lactic Acid Skin Products If you love a facial (um, who doesn’t?), you have likely heard of a lactic acid peel. To safely get the best results from a lactic acid peel, your best bet is to leave it to the professionals. They are able to use a higher concentration of the acid to give you a serious glow and minimise any side effects. If, on the other hand, you want to safely get those incredible lactic acid results at home, we’ve got just the thing. The Detoxifying Exfoliating Charcoal Serum contains a mix of glycolic and lactic acids to speed up the cell renewal process, helping maintain a soft and smooth youthful-looking complexion. The charcoal also draws out toxins and impurities, giving you the clear, smooth skin of your dreams. Yes, it really is that good. Don’t be sleeping on lactic acid skin care, this glow-boosting AHA can help clear acne, hyperpigmentation and plump fine lines and wrinkles. Trust us, you’re going to be attached at the hip to your lactic acid products. Still not sure if lactic acid is right for you? Chat to our skin consultants today!

The Lowdown on All Things Pigmentation

On the hierarchy of annoying skin conditions, hyperpigmentation is pretty darn up there. While it might not be painful or always dangerous, anyone with hyperpigmentation will tell you how frustrating it can be and how quickly it pops up and ruins a day. They’ll also probably tell you how difficult it can be to brighten. Well luckily for you, solving skin woes is our jam! Settle in and get ready for the brightest skin of your life. What is hyperpigmentation? Hyperpigmentation is the technical term for the darkening of skin. It can crop up in small patches, or cover large areas of the body, often giving off the appearance of large freckles or dark spots.We hate to be the bearers of bad news, but hyperpigmentation can affect everyone, no matter your age or skin type. While pigmentation isn’t usually dangerous, it can be a symptom of a bigger issue. What causes hyperpigmentation? Just to complicate the matter, the answer to that question depends on the type of pigmentation. There are three main types for hyperpigmentation; melasma, sunspots and post-inflammatory hyperpigmentation. Post inflammatory pigmentation This type of pigmentation happens when the skin surface is damaged which results in darker reddish patches. The most common cause of post-inflammatory pigmentation is breakouts and acne. It will usually fade over time and can be helped along with appropriate skincare and treatments. Age or sun spots These are darker patches that will appear on the skin as we age. They can be a result of too much time in the sun, pollution or even lifestyle, i.e. smoking. Unfortunately, these can be tricky to avoid as are just part of the ageing process, however, it can be slowed down by always wearing hat and sunscreen when outside and leading a healthy lifestyle with a good diet. A good source of Vitamin C can assist in lightening this type of pigmentation. Melasma (hormonal pigmentation) Hormonal pigmentation triggered by oestrogen is the hardest to treat but can be managed. While it is difficult to make it ‘disappear’, melasma can be managed with a good skincare regime and even in salon treatments. The most important thing to remember is that if you are going to undertake a regime for pigmentation you must be vigilant with sun care! Otherwise, you will get nowhere. As a general rule for hyperpigmentation, damage to the skin cells (or hormonal changes in the case of melasma) triggers our bodies to produce an excess of melanin pigment as part of the healing process. How to treat hyperpigmentation That might all sound like a lot of bad news, but the positive is that there are some great products to brighten and even your skin. All it takes is some killer ingredients. Here are a couple of crucial tips before we begin our journey:  Sun protection – We all know what to do… So, do it! Commitment – Commitment can be scary, but this will be worth it. Patience – It won’t happen overnight, but it will happen. One of the superstar ingredients in the world of brightening is vitamin C. This is for three (yes three!) main reasons. Not only can Vitamin C inhibit the production of melanin, it is also a key component of collagen production for newer, glowier skin, and is an antioxidant. Antioxidants are crucial for treating hyperpigmentation as they neutralise free radicals, unstable atoms that can damage skin cells. With vitamin C and other antioxidants, getting rid of acne scars and other pigmentation just got a whole lot easier. Speaking of vitamin C, the Pomegranate Brightening Serum is full of the stuff! It brightens and lightens uneven skin tone thanks to 3% ethyl ascorbic acid (Vitamin C), the highest recommended level for optimal skin brightening. Another great natural ingredient is Kakadu Plum, which has one of the highest levels of vitamin C in the world. Yeah, you could say we’re kind of obsessed with vitamin C for hyperpigmentation. Shoutout to bearberry extract and amino acids which you’ll also find in this Skin Treat, as they reduce melanin production and brighten dull, sallow skin. Our Encapsulated Retinol range is an exfoliation dream and hyperpigmentation’s worst nightmare. Incorporating retinol products into your skin regime will boost your skin cell turnover and stimulate collagen production, helping smooth any fine lines and wrinkles, and encourage the fading of acne scars and other forms of pigmentation. We might sound like a broken record, but we’re going to say it again: start at level one and when your skin is A-okay with that, you can move to the next. Similar yet still effective, our Afterglow Rejuvenating Bakuchiol is a gentle-on-the-skin natural alternative to retinol. This product stimulates collagen production, encourages cell turnover and brightens uneven skin tones. The great benefit of bakuchiol is that it is also suitable for use during pregnancy and breastfeeding. Let’s not forget pigmentation around the eyes - hey, we’re tired out here! The Brightening Eye Serum targets dark circles to brighten the area. A derivative of Vitamin C, Ethyl Ascorbic Acid is a potent skin brightener and one of the star ingredients of this small but mighty product. It is seriously a saviour to get rid of hyperpigmentation under the eye. In a nutshell, to get rid of post inflammatory hyperpigmentation fast, use brightening products with effective antioxidant ingredients like vitamin C and vitamin E. Finish off your brightening routine strong by making sure you’re wearing SPF. Every. Single. Day. The Skin Shield Natural Sunscreen will keep you safe from damaging (and hyperpigmentation causing) UV rays. If you are spending long periods of time out in the sun, make sure you reapply, and to be one of our gold-star students, apply sunscreen to your hands as well.   Hyperpigmentation is never fun, but it is also not something you just have to put up with! There are some great products that are rich in antioxidants that help brighten the skin and make getting rid of pigmentation less of a dream and more of a reality. If you need a little extra help fighting hyperpigmentation, you can shop our full brightening skincare range or chat to our skincare experts today!

Have You Tried This TikTok Hair Hack?

How do you like the sound of deeply hydrating your hair and scalp without feeling greasy or causing build-up? You would have seen hyaluronic acid serum exploding in popularity on Tik Tok for hydrating and plumping your skin but we bet you’ve never thought about using it on your hair.  Before you get ahead of yourself, put your favourite Hyaluronic Hydrating Serum down because there’s a new kid on the block and it’s certainly one ingredient you’ll want to keep an eye out for in your hair care products.  What is hyaluronic acid? Hyaluronic acid is everywhere from serums, moisturisers and even injectable fillers! If you’re still not quite sure what it is and how it works, that’s where we come in. It’s found naturally in your eyes, skin and bone joints to bind, lubricate and hydrate your tissues. It works with collagen and elastin to give your skin structure, texture and tone however as you age those proteins decrease which is where you see a loss of volume and hydration.  When used in your favourite skincare products, it hydrates the outer layer of your skin so you’re a more radiant and youthful version of your best self. As a humectant ingredient, it can retain moisture and bind 1000 times its weight in water, pretty impressive right? The best part is that the benefits aren’t just limited to skincare, even though it’s not naturally found in your hair, it can hydrate your locks in the same way it does your skin. Is hyaluronic acid good for hair? We can’t shout from the rooftops loud enough that yes, hyaluronic acid is good for your hair! You might spot it labelled as sodium hyaluronate in your hair care products but it works wonders by pulling water from the atmosphere and adding moisture to your hair follicles and scalp.  If you struggle with an itchy scalp and flakes due to dryness then harsh winters, seasonal changes and indoor heating can lead to chronic scalp and hair conditions. This can be further irritated by product build-up, clogged follicles and a sensitive scalp microbiome when you don’t take a tailored approach to your haircare. Your scalp is just skin so hyaluronic acid allows collagen to thrive while sealing, soothing and retaining the proper balance of lipids, humectants and proteins needed for healthy hair.  If frizziness, flyaways and split ends are your norm then you’ll get the most out of using hair care products that contain hyaluronic acid. Dry and damaged hair doesn’t easily retain water so hyaluronic acid fills in the cracks of porous hair shafts and seals any cuticles for effortless strength and shine.  Does hyaluronic acid lighten hair? Hyaluronic acid doesn’t lighten the colour of your hair in any way but it can be beneficial if you have damaged hair thanks to chemical colouring or excessive heat styling. Hair that has been bleached over and over again is more porous than healthy hair so it’ll have a tougher time absorbing moisture and retaining water because of cracks in the hair cuticle. Hyaluronic acid helps reduce porosity so your hair can retain moisture and stay as hydrated as you and your girlfriends on a thirsty Thursday. Does hyaluronic acid help hair growth? We’re sorry to say it but hyaluronic acid doesn’t actually prevent hair loss or make your hair grow faster. Hair loss often occurs because your strands are weak which makes them more prone to breaking when you’re combing or washing. Dreaded split ends are a whole other story, often thanks to heat styling and weather changes.  Taking care of your scalp should be your number one priority when it comes to proper hair care because once a hair strand reaches the surface of your scalp it’s actually dead, gasp. If your scalp is dry or flaky then hair follicles may be blocked, meaning stunted hair growth and potentially hair loss. This wonder ingredient can create a hydrated and balanced environment for your hair to grow by maintaining a healthy scalp microbiome and promoting cell rejuvenation which means your hair follicles are free to sprout new strands. With the plumping effects of hyaluronic acid on your side, it may make your hair look and feel more voluminous for ultimate bounce and body.  How to apply hyaluronic acid to hair?  Using a mask or leave-in product on damp hair will boost the concentration of hyaluronic acid as it acts like a sponge by absorbing water and trapping it to hydrate the cuticle. Taking care of your skin doesn’t stop at your face so after shampooing, apply a generous amount of esmi’s Hydrating Hair Mask to damp, towel-dried hair.  Take a moment to treat yourself by massaging it into your scalp, which can help improve blood circulation and loosen up dead cells, and combing it through to the ends. The best part is that hyaluronic acid is lightweight and fast-absorbing so you don't need to worry about it making your roots oily or greasy! Leave it on for at least 10 minutes before rinsing thoroughly with warm water. Make this treatment part of your self-care ritual by using 1-2 times per week for hair that’s shinier, softer and healthier. Hyaluronic acid hair hacks We know hyaluronic acid sounds too good to be true so here are a couple of hair hacks the esmi team love: The Hydrating Hair Mask should be applied to wet hair so it can pull and retain moisture from the dampness of the hair.  Avoid using hyaluronic acid haircare products on dry hair as it’ll have the opposite effect with the acid trying to pull whatever moisture is left in your hair.  You can support your body’s natural levels of hyaluronic acid by including bone broth and organ meat in your diet. Some of our favourite vegan options include grapefruits, oranges, tomatoes, berries and sweet potatoes. After you’ve rinsed the Hydrating Hair Mask, tame frizz and add shine with esmi’s Hyaluronic Hydrating Hair Serum. This weightless leave-in serum has been formulated with active and botanical ingredients to protect your strands from damaging UV rays and styling tools so add it to your morning ritual 3-5 per week. Can you use hyaluronic acid skincare products to treat hair? You might not have thought about it this way but your scalp has the same biological composition as the rest of your skin which means it can benefit from the same ingredients. Instead of experimenting with your own hair concoctions like you did at your teen sleepovers, look for formulas that are specifically designed for your hair.  While there are no real risks or potential side effects to using hyaluronic acid on your scalp, it's best to proceed with caution before using your favorite facial serum on your head. You might find that these products weigh down your hair or contain active ingredients like retinols or AHA acids that can be irritating to a sensitive scalp. Best hyaluronic acid for hair Meet esmi’s Hydration Hair Mask, your new bathroom bestie that’s packed with essential actives and lush botanical ingredients to support your delicate scalp microbiome and increase hair health. Formulated with esmi’s trademarked Hydrate Biome Blend, the colour-safe mask works well for all hair types and textures but you’ll see the best results if your hair tends to be dry, brittle, frizzy and damaged. This skin-inspired mask also protects against UV and heat damage so you can take a moment for yourself and feel good about feeding your hair for effortless body, bounce and shine.  The hype surrounding hyaluronic acid for hair is very real and there’s really no reason you shouldn't be using it in your hair care routine. If you want to read more about this miracle ingredient, check out the benefits of hyaluronic acid for hair.

The Awelye Travel Bag: A Collaboration with Mariah Torres Akamarre

At esmi Skin Minerals, we take pride in not only inspiring, empowering, and supporting our community but also in listening and learning from them. In our quest to explore the beauty and richness of Australian Indigenous art and culture, we came across the exceptionally talented Mariah Akamarre.  Mariah, a 25-year-old artist from Adelaide, has a deep connection to her family's land in the Utopia region of the Northern Territory, which is vividly portrayed in her artwork. Her paintings are a beautiful depiction of the sacred traditions of the Anmatyerre and Alyawarre women. Mariah's work resonates with us not only for its cultural significance and beauty but also for the message it conveys. Passed down through generations by her nanna, the late Barbara Weir and great-grandmother and famous Australian Aboriginal artist, the late Minnie Pwerle, Mariah took up painting her ancestors' story professionally at the age of 23. "Art is in my blood." Mariah's "Dreaming: Awelye (Teaching Awelye to young girls)" design represents the passing down of traditions from one generation to the next, a value that aligns with our brand's ethos. The Awelye is a sacred tradition and is exclusively practiced by Anmatyerre and Alyawarre women. To celebrate Mariah's exceptional talent and cultural significance, we've launched a limited edition travel bag featuring her artwork, making it one of our most special collaborations to date. In addition to her artistic pursuits, Mariah proudly supports Aboriginal and Torres Strait Islander communities to lead healthier lives. Through her community program, "George St Gym Community," she provides free fitness classes to the SA ATSI community. Her gym accommodates clients with children removing a significant barrier to fitness for the community and providing a healthy environment for the next generation. We are honoured to support Mariah in her mission to create a healthier and happier community. Combining her love for art, culture, and wellness, Mariah has created "Mariah Akamarre," a business that sells printed yoga mats, duffle bags, and sweat towels. We invite you to join us in celebrating the beauty and cultural richness of Australia's Indigenous people through our Awelye Travel Bag.

Get the Most Out of Your Skin Consultation

Did you know we have a team of skin care experts standing by to help you navigate the tricky world of skincare with a virtual skin care consultation? It’s true!   Our skin care consultants are qualified beauty therapists so you know they know all things skin. We also believe that expert skin care advice should be accessible to everyone, that’s why our consultations are completely free!   On board yet? Thought so. No matter what you are looking to get out of your session, here are some tips on how to make the most out of your online skin care consultation.   How to Prepare   The best thing to do before your online skin care consultation is to take a minute to figure out your skin goals. Whether it is clearing up acne, plumping fine lines, kicking dryness to the curb or finding your glow, it is entirely up to you. Your skin care consultant is here to make your skin dreams come true, kind of like a fairy godmother with hyaluronic acid!  Before your online skin care consultation, take some photos of your skin in bright, natural light, without makeup. That is the best way for our skin consultants to see where your skin is at and how they can help you. The more recent the photos, the better.   If you have a record of any products or ingredients that have or haven’t worked for you in the past, even better. This is especially important if you have experienced any reactions or irritations because of course, we’re going to avoid those nasties.   As with most things in life, honesty is the best policy (except maybe when your PT asks how many doughnuts you’ve eaten this week). Whether you have a 10-step skincare routine or simply use soap, being transparent when sharing your current routine with us during your skin care consultation is going to help us guide you. It will ensure we know whether to set you up with the basics, or just add the icing on the cake to your routine.   This also means being honest with us about your lifestyle, because that can absolutely affect our recommendations. That includes your diet, stress levels, sleep, your physical environment and whether you’re pregnant. We’re totally not here to judge, knowing these things just gives us a clearer picture of your skin health.   Other Tips for Making the Most Out of Your Skin Care Consultation  Another one of those life virtues that applies here is patience. It is our mission to deliver some incredible results, but in most cases, it will take time. It can sometimes take a couple of months of consistent product use to see results. After all, Rome (or stunning skin) wasn’t built in a day. Our skin consultants are trained beauty therapists and won’t lead you astray. So unless you are having an adverse reaction to a product (in which case, put it down ASAP), we ask that you trust us, and stick with it.  You can come to us for a virtual skin care consultation at any point during your skincare journey. If you are a complete newbie (hey, welcome!), if you count yourself as a bit of a skincare pro but just need some pointers, or if your skin has recently changed (new mums, you get it), you’re more than welcome! We are going to treat your skin with kindness no matter where you’re up to.  The most important thing to remember is that we’re here to help so don’t be afraid! We know it can seem a little intimidating and hey, skin is a pretty personal thing, but we have truly seen it all. Imparting our knowledge and giving you the gift of the best skin of your life is why we do what we do. The excited messages from people who have transformed their skin bring the biggest smiles to our faces.    Ready to reach your skin goals? Head online to start your online skin care consultation today! Â