Valentine’s Day – Skincare Trends We LOVE

It’s the international week of love, so while we’re feeling all loved up, let’s dive into the skincare trends we LOVE here in Skin Service. There’s certainly an encyclopaedia of skincare trends we don’t love, but since it’s only the second month of the year, let’s stick to positive thoughts! 🥰

Sun Safety & SPF Reapplication

By now, we all know how harsh the UV is in Australia and the importance of protecting our skin from the sun’s harmful rays.

A great way to prevent skin damage is to finish your skincare routine with a high-quality sunscreen that suits your needs (whether physical or chemical!). An even better way to prevent damage is to reapply your sunscreen every two hours – which we know can be tricky. All sunscreens become less effective over time, so reapplication ensures that your skin stays protected all day long.

Reapplication Tips:

✅ If you’re using a creamy sunscreen (like our Sun Skills or Skin Shield), use a beauty sponge to lightly press it into the skin over your makeup.
✅ Use a sunscreen mist, ensuring good coverage.
✅ Your good old-fashioned hands work too—spread the sunscreen into your hands and gently press it into the skin (don’t rub!).

Multipurpose Products

Okay, before you grab your 3-in-1 body and hair shampoo, let’s be clear—not all multipurpose products are great for your skin! It can feel overwhelming trying to keep up with the latest skincare trends, but there are some fantastic multi-functional cosmetics that help reduce waste and save your bank account. Here are some we LOVE:

💖 Lip & Cheek stains
💖 Using the Zebra Brow Gel to tame flyaway hairs
💖 The esmi Hyaluronic Hydrating Serum preps the skin for makeup application, replacing a standalone primer
💖 Massaging a facial oil into the skin to break down makeup before cleansing
💖 Using a PONi Brow Duo Powder or PONi Unicorn Bronzer as an eyeshadow.

Skinimalism

Skinimalism is a skincare philosophy that prioritises "less is more." It focuses on using fewer but highly effective products tailored to your skin’s unique needs. Instead of an overwhelming 10-step skincare routine, this trend encourages a selection of essential products that work harmoniously to enhance your natural glow. Our Your Essentials Bundle is certainly the most popular bundle we suggest to customers as a way to nourish and feed the skin, simply.

It’s more than just a trend—it’s a thoughtful, long-term approach to skincare that benefits both you and the planet.

Tip: Check out our favourite multipurpose products above to kickstart your Skinimalism journey!

Microbiome-First Skincare

This one was an easy pick! At the core of esmi’s values is a focus on friendly skincare that supports the skin barrier and microbiome. We know we did it first 😉, but slowly, other brands are starting to introduce microbiome-friendly products using a wide range of probiotics.

The golden rule? Look for gentle products that don’t interfere with your skin’s natural microbiome. If your skin feels ‘squeaky clean’ after cleansing, that’s not a good sign! Over-cleansing can disrupt pH levels—we’re aiming for a healthy 4.7 on the pH scale.

Signs of an Imbalanced Microbiome:

❌ Acne
❌ Redness & irritation
❌ Increased sensitivity
❌ Excessive oil production
❌ Persistent skin conditions (Eczema, Perioral Dermatitis, Psoriasis)
❌ Slow healing

Our Probiotic Skin Mylcks contain Lactobacillus rhamnosus Lysate, a safer and more stable way to include probiotics in skincare. Lysates possess powerful properties—they can be anti-inflammatory, anti-bacterial, antioxidant, stimulate wound healing, and help stabilise the skin!

Seek Advice from Experts

Our favourite skincare trend yet 😎 We like to think it’s obvious that TikTok isn’t the best place for skincare advice—your local beauty therapists are! Here’s why you should ask your esmi Skin Service Team instead of turning to the internet:

✨ Personalised Advice – Everyone’s skin is different! We take the time to understand your skin type, concerns, and goals before recommending a tailored skincare routine.
💬 Free 1:1 Consultations – Customers can chat with professional skincare therapists online for free, getting real-time advice on ingredients, routines, and how to maximise results.
🧴 Ingredient Expertise – esmi formulates products with active, skin-loving ingredients. We help you navigate which ones suit your skin and how to layer them correctly. 
🙌 Ongoing Support – Skincare is a journey! Our team follows up with you to ensure your routine is working and adjusts recommendations as needed.
🛍️ No Pushy Sales, Just Genuine Help – Our skin angels are here to educate and guide, not pressure you into buying skincare you don’t need.