We’re so excited you’ve brought plumping products that will take your skin from lined to luminous. Stick your new fine lines and wrinkles skincare routine on your bathroom mirror and follow along daily from Monday through Sunday for beautifully radiant skin in no time. 

But first, let’s take a deep dive into why your skin might be creased and what smoothing products could complement your skincare ritual. 

What Fine Lines & Wrinkles Mean

As you gracefully age you might start to notice fine lines and wrinkles forming creases in your skin. Over time, your skin loses flexibility and is no longer able to spring back into place meaning grooves from facial movements and expressions can become permanent features. These typically form around your eyes, mouth and neck thanks to the raising of your eyebrows leading to forehead furrows and frown lines from frustration or concentration. 

It’s harder for your skin to hold onto moisture as you age so as naturally occurring hyaluronic acid declines, your skin can be left feeling dehydrated and rough. Hyperpigmentation is also part of the natural ageing process so darkening of the skin under the eye is common. You can give a shout-out to the loss of collagen and thinning skin around the eye area meaning blood vessels beneath the eyes also become more visible. 

Fine Lines Vs Wrinkles

Collagen and elastin form the support structure for skin, giving it that supple shape and firmness we all long for. Fine lines and wrinkles are then caused when those collagen and elastin fibres break down and the skin begins to lose its elasticity and strength, talk about dramatic. 

There are three types of lines you’ll find as you age:

1. Superficial lines are very fine and can be easily improved with the right anti-aging skincare products. 
2. Dynamic wrinkles are from repeated facial movements and aren’t as obvious when your face is relaxed, we like to think of them as laugh lines.
3. Static wrinkles are a true loss of gravity and elasticity meaning they’re deep set in the dermal layer of your skin and visible even when your face is relaxed. 

Can Fine Lines & Wrinkles Be Prevented?

Intrinsic ageing means your skin becomes less elastic and more fragile while the decreased production of natural oils leaves your skin feeling dry and creased. Without supportive connective tissue, your skin loses strength and flexibility. Hormone levels, cells and proteins also play a part alongside genetics in determining your skin structure and texture. The first visible signs of skin ageing start to appear when you’re around 25 years old so the bottom line is that we’re all eventually going to get a few. Fine lines can be just as beautiful as youthful round cheeks, don’t you think there’s just something sweet about laugh lines? 

Extrinsic ageing is caused by external factors like lifestyle and environmental pollution from smoking, pollutants and sun exposure. UV light breaks down your skin's connective tissue so to pause and protect against premature ageing, you should be applying SPF every day, rain or shine! Applying an enriching sunscreen also helps lock in moisture by creating a physical barrier on top of the skin. Our silky Skin Shield SPF 30 Sunscreen is perfect for layering under makeup with a non-greasy formula that includes hydrating hyaluronic acid and cucumber extract. 

Moisturising is an important step in your skincare ritual as it helps trap water in the skin so you look and feel younger! If you’re feeling extra dry, why not substitute your PM moisturiser for our 24K Gold Nourishing Oil? Formulated for dry skin types, it prevents moisture loss while addressing dryness, dehydration, fine lines and wrinkles. With jojoba seed oil to regulate oil flow, it absorbs quickly into the skin so you’re left feeling moisturised, plump and glowing. It’s best to finish your routine with to lock in a protective barrier on the skin for maximum hydrating effects. 

The Best Ingredients For Fine Lines & Wrinkles

To combat fine lines and wrinkles, you need strengthening and vitamin-rich ingredients that keep your complexion hydrated and bouncy so your skin can naturally retain oils and moisture. 

Products with humectant ingredients attract moisture from the air and the deep levels of your skin to the surface layer, keeping your skin’s barrier hydrated. Replenishing products should also contain occlusives as these moisturising ingredients form a protective barrier around the surface of your skin to minimise moisture evaporating. Occlusives will also physically block transepidermal water loss which is the process where water evaporates from the skin, pretty cool right? Any emollients in skin care products will also help with skin barrier function, leading to an overall improvement in skin texture and appearance so you can actually say you woke up like this.

Vitamin A is a fat-soluble vitamin which you also know as retinal, retinol, retinoic acid or beta-carotene. Hailed for its anti-aging benefits, Vitamin A stimulates collagen production to improve skin elasticity and help new blood vessels form for firmer and brighten skin. If that isn’t the ultimate anti-wrinkle treatment then we don’t know what is!

You might get your 5+ a day in but is it going straight to your skin? Adding products with all-star anti-ageing Vitamin C to your skincare ritual means you’ll have free-radical protection for an even skin tone that’s brighter and smoother. It also reduces the appearance of under-eye circles, provides hydration and promotes collagen production for a natural glow. 

Hyaluronic acid is incredible for drawing water into flat cells and holding onto it for rapid hydration benefits. It can hold 1000x its weight in water to internally boost water content that deeply hydrates, keeping skin plump and minimising fine lines. Use our best-selling skin treats, Ageless Hyaluronic Serum and Hyaluronic Hydrating Serum, to give your beautiful skin that extra bounce from the inside out. We like to think of this serum as a tall drink of water for your skin that can give a hydration shot of up to 25% within just two hours, talk about a thirst quencher! 

The Best Products To Reduce Wrinkles

Anti-ageing skincare should target wrinkles and fine lines while addressing other signs of ageing including dullness, uneven skin tone and pigmentation. This is where we come in, start your daily ritual with these naturally plumping products for a radiant and youthful complexion. 

The Uncomplicated Cleanser plus Anti-Ageing

The Uncomplicated Cleanser plus Anti-Ageing works gently but deeply to lift away impurities and pollutants while balancing, smoothing and enhancing skin softness and moisture. Creamy anti-ageing peptides plump and hydrate while aloe vera calms and heals inflammation. Your skin will also be left protected with the antioxidant and anti-inflammatory properties of camellia leaf (green tea) extract! 

Anti-Aging Eye Serum

The skin under your eyes is the thinnest on your entire face so you can look instantly refreshed and youthful with our Anti-Aging Eye Serum. The gel serum includes octapeptide SNAP-8 which has been hailed as a topical alternative to cosmetic injectables, reducing wrinkles by up to 63%. You’ll look instantly refreshed as it lifts and tightens to reduce wrinkle depth while fighting crow's feet and puffiness. 

Anti-Ageing Gel Repair Mask

Combat the signs of ageing and fatigue with our 24K gold-infused Anti-Ageing Gel Repair Mask. It contains anti-aging peptides that reduce the depth of wrinkles caused by facial muscle contractions, being a topical alternative to injections. Beautiful antioxidants soften fine lines, boost skin elasticity to restore youthful suppleness to the skin and defend against free radical damage so you can take a moment to yourself.  

If you’re just getting started on your skincare journey, glow up with our Firming Skin Solution Bundle to restore your skin health and inner confidence.