A basic men’s skin care routine can help battle breakouts, avoid shaving irritations, and tackle signs of fine lines and wrinkles. esmi products are gender-neutral and here we step you through creating a cleansing, firming, and protective routine for the man in your life.

Simple Skin Care Regimen for Men

Cleansing Face Daily

A simple yet effective men’s skin care routine starts with cleansing.

No matter his skin type, cleansing each day - morning and evening - removes the build up of sweat, dirt, oil, and dead cells.

Keeping pores fresh and clear minimises the chance of ingrown hairs and breakouts.

The evening cleanse is also important for getting rid of any pollution particles that settle onto his face during the day. Pollution causes free radical damage, speeding up the signs of ageing.

Cleansing before shaving also removes and prevents bacteria causing irritation of freshly shaven skin. Does he hit the gym or play sports? Let him know cleansing after a workout is important as part of a male skin care routine too. Sweat is great for detoxifying, but it can mix with dirt and bacteria, clog pores and cause breakouts.

The Uncomplicated Cleanser is the ideal cleanser for a men’s skin care routine.

Suited to all skin types, this cream cleanser is formulated with aloe vera, green tea extract, and to remove debris with impurities with a double cleanse while calming and protecting skin with aloe vera and camilla leaf extract.

How to use The Uncomplicated Cleanser

Step 1: Dampen skin with lukewarm water.

Step 2: Apply a pearl-sized amount of the cleanser to damp hands and massage gently into skin with an upward motion.

Step 3: Rinse thoroughly with lukewarm water or remove with esmi's Microfibre Facial Cleansing Mitt.

While skin is still damp, apply serum, then moisturiser and, in the morning routine, sunscreen.

Serum After Shaving

Applying a serum after shaving is an easy step that can make a big difference in achieving clearer, younger looking skin.

Serums are formulated with high levels of active ingredients. Active ingredients are the workhorses of a skin routine, they’re the ingredients like Vitamin C, Vitamin A, hyaluronic acid (Sodium hyaluronate) and peptides, that work to firm, calm and brighten skin.

The Hydrating Nourishing Acai Duo is a great choice for a low fuss male skin care routine.

With Acai oil, Provitamin B5, Sodium hyaluronate and seaweed extract it offers lightweight hydration plus nourishing anti-aging properties addressing multiple skin concerns at once.

The beauty of the Hydrating & Nourishing Acai Duo is that it combines the potency of a serum with the moisturising and repair benefits of an oil.

It’s a one stop shop for improving hydration, brightness, and elasticity while protecting the skin.

How to use Hydrating & Nourishing Acai Duo

Step 1: Shake the bottle well to mix the acai oil and water-based serum together.

Step 2: Dispense a pearl size amount of mixed oil/serum directly to the palm of the hand.

Step 3: Massage into the skin after cleansing or shaving.

Sun Protection

To keep your man’s skin young-looking and protected against skin cancer, daily SPF protection is a must. Even if he doesn’t work outdoors.

Skin Shield Natural Sunscreen SPF 30 delivers comfortable, non-greasy SPF coverage for all skin types. It’s easy-to-apply and formulated with additional anti-ageing benefits of carrot root oil, hyaluronic acid, and green tea for hydrated, firmer skin.

Sunscreen should be applied after the Hydrating & Nourishing Acai Duo or the moisturising step in his routine.

If he does work outside or is spending long periods in the sun for sports, hiking, or hitting the beach, SPF reapplication is a must.

Other Skin Care Products for Men

The basic skin care for men routine we’ve stepped you through above will suit all skin types.

However, if he wants to target specific skin concerns - like acne, ageing, and dryness - there are extra or alternative products you can incorporate to tackle these issues.

Congested and acne prone oily skin

Signs: Whiteheads, blackheads or more inflamed pimples and cysts. Skin may be red, bumpy, oily, and dull.

What he needs: Antibacterial and oil regulating ingredients.

Men usually have more oily and thicker skin. If he’s dealing with redness due to inflamed acne try The Uncomplicated Cleanser plus Anti-Redness followed by Peppermint Green Oil.

The cleanser calms redness while the lightweight oil helps to balance oil flow whilst being cooling and providing anti-bacterial benefits.

Dryness

Signs: Tight feeling, flaky rough skin with fine lines and cracks.

What he needs: Hydration and protection.

We suggest adding Hyaluronic Hydrating Serum to his men’s skin care routine. The serum’s hero ingredient is Hyaluronic Acid which is a superior hydrator for dry skin.

Apply the serum before the Hydrating & Nourishing Acai Duo or the moisturising step.

The flaky, dullness of dry skin can also be improved with gentle exfoliation.

This will help remove flaky skin for a brighter complexion and allow the serum and moisturising treatments to work more effectively.

We suggest using Hydrating and Ageless Volcanic Sand Gentle-Foliant once or twice a week - depending on his skin type. Exfoliating before shaving can help prevent the razor from getting clogged with dead skin cells.

Ageing

Signs: Signs of fine lines, wrinkles, dullness, age spots.

What he needs: Antioxidants and hydration.

Is he worried about new wrinkles creeping in? Suggest the Golden Anti-Ageing Serum for his evening routine. The serum is rich in antioxidants and peptides which work to rejuvenate skin by visibly plumping fine lines, brightening, and conditioning.

The serum should be applied after cleansing and before moisturising.

Do Men Care About Skin Care?

Face care for men is increasing in popularity as more men realise this truth: skin care matters! Taking care of your skin helps your complexion stay fresh, healthy, and more youthful looking.

Not to mention incorporating SPF to protect skin from more dangerous concerns like skin cancer. Australia has one of the highest rates of skin cancer in the world.

Healthy skin can boost confidence levels too! A simple, quality male skin care routine that targets his specific skin type and concerns can have a big impact on self-esteem.

A practical skincare routine is a perfect gift for the man in your life. If you have any questions about his skin concerns or products, reach out to the esmi Skin Team. We’re here to help!