As we dive into the new year, let's spice things up and give our skin the love it deserves with the latest beauty trends! In this blog, we're breaking down the most anticipated skincare trends of 2024. These new year trends are here to make your skincare routine anything but ordinary. Now's the time to let your skin join the celebration and thrive in style! ✨

#1: A solution to the pigmentation problem

In the tapestry of life, many people experience pigmented skin at some point. With the surge of the "clean-girl" aesthetic and the trend moving towards a more natural appearance, skincare enthusiasts are keen to tackle pigmentation head-on. Addressing this concern becomes a delightful journey with products like the esmi Sunrise Skin Energising Acai Duo, a vitality-boosting serum/oil combo infused with Kakadu Plum & Acai to brighten, tone and restore tired skin. Another product to enhance your glow is the Pomegranate Brightening Serum. This serum delivers a burst of radiance for pigmentation-prone skin. Lastly, don't forget your SPF: the esmi Skin Shield Sunscreen SPF 30, your trusted companion in safeguarding against sun-induced pigmentation. Embrace the beauty in addressing pigmentation with these power-packed products, making the journey to radiant, even-toned skin simpler. 

#2: Niacinamide will still be a hero in 2024

Niacinamide's surge in popularity throughout 2023 is anticipated to persist into 2024, thanks to its multitude of skin benefits. Renowned for brightening the skin, soothing redness and addressing hyperpigmentation, niacinamide stands out. For those seeking comprehensive hydration with niacinamide benefits, esmi's Hyaluronic Hydrating Serum and Ageless Hyaluronic Serum seamlessly combines both. Additionally, the Hyaluronic Booster Mask provides a concentrated treatment to enhance skin clarity. Integrating these esmi formulations into your skincare routine promises a holistic approach to achieving and maintaining healthy, glowing skin in 2024.

#3: Scalp care will become just as important as skin care

Upgrade your hair care routine effortlessly in 2024 with esmi Skin Minerals. First cab off the rank - the Hyaluronic Hydrating Hair Mask. This mask deeply nourishes, infusing your scalp with moisture and vital nutrients. Follow up with the enriching Hyaluronic Hydrating Hair Serum, a lightweight formula designed to hydrate and strengthen your hair follicles. For an added touch, incorporate the Strength Scalp Brush into your routine to gently exfoliate and stimulate blood flow. These simple additions to your shower regimen ensure a clean, fresh scalp and promote vibrant, healthy hair growth. Embrace simplicity with esmi for a beautiful, radiant mane in the coming year!

#4: A focus on all-body skin care

In the skincare landscape of 2024, a shift towards holistic body care is evident, recognizing the importance of extending beyond facial routines. Addressing specific concerns like shoulder acne and dry spots, esmi's body care products offer targeted benefits. The Golden Glow Illuminating Body Oil, a limited edition treasure, not only hydrates but also imparts a radiant sheen, leaving the skin visibly healthier. Meanwhile, the Coffee & Caramel Body Butter combines the invigorating properties of coffee with a delightful caramel aroma, providing intense hydration for smoother, more indulged skin. Embrace these esmi offerings to ensure comprehensive care, promoting overall skin health and a radiant glow throughout your body in 2024.

#5: The simplification of the skin care routine

We're shifting away from extensive and time-consuming 12-step skincare routines this year. In 2024, we have a focus on simplicity. Recognising the need for purposeful products, esmi offers bundles that simplify skincare routines, making purchasing your products more manageable and value-packed. For instance, esmi's Your Essentials Bundle combines fundamental steps, including cleansing, nourishing and moisturising. Other popular bundles include the 3 Step Skin Care Bundle, allowing you to choose your own moisturiser, cleanser and Skin Treat, depending on your skin needs and goals. Another favourite is the esmi Starter Bundle with The Uncomplicated Cleanser, Mini Hyaluronic Hydrating Serum and Microfibre Mitt to help any skincare beginner kickstart their journey!

Which skin care trends of 2024 will you try?

As we navigate the ever-evolving landscape of skincare trends in 2024, we're curious: which trend will you be trying this year?! Share your skincare journey and the trends you're diving into on social media. Tag @esmiskinminerals when you use our products, and don't forget to leave a review if a particular item becomes your go-to.